Team frank’s organic and content SEO specialists take a niche approach to connect with a highly niche audience. Paid media searches drive ongoing keyword research, which in turn drives the development of richer and deeper content based on those specific keywords. It’s a continual loop that integrates content with keywords to get the right information in front of the right prospects.
Campaign Landing Page
The video-embedded landing page helps nurture leads through the recruitment funnel while collecting rich student data for campaign analysis and follow-up by Alliant’s enrollment specialists.
The partnership package we developed for the Dr. Drew podcast builds credibility and awareness for the brand with loyal listeners. Between audio mentions, social media inclusions and website/newsletter display ads, we’re reaching potential students throughout their day in a tightly targeted arena.
We’ve introduced streaming radio as a new digital channel in Alliant’s mix. Lead-gen ads on Pandora target by campus location, education level, behavioral interests and down to specific degree programs, all the while driving potential students further along through the conversion funnel.