Our client is a community-based medical fundraising nonprofit that helps patients and families navigate the financial burden of medical expenses. Their platform connects those in need with donors and community supporters to fund transplants, chronic illness care, and catastrophic injury recovery.
Enhance organic traffic distribution across the website, beyond campaign donation pages, to increase overall site visibility, drive more evenly distributed traffic to key pages, and grow sitewide conversions including new applications and donations.
We implemented a comprehensive SEO and content development strategy, improving site structure, conducting in-depth keyword research, creating niche landing pages, and optimizing high-volume articles to drive sustainable organic growth.
Community-based Financial Assistance | Transplants · Chronic Illness · Catastrophic Injuries
Niche landing pages targeting high-intent medical keywords drove more evenly distributed traffic and stronger conversions across the entire site.
The client faced four core challenges limiting organic reach and sitewide engagement:
The vast majority of organic traffic landed directly on campaign donation pages, bypassing key informational and financial assistance pages and limiting overall site engagement.
The site lacked strong organic rankings for high-intent medical financial assistance keywords, making it difficult for patients searching for help to discover the nonprofit's services.
There were no dedicated landing pages targeting specific medical conditions including transplants, chronic illness, and catastrophic injuries, leaving significant keyword and content gaps across the site.
Without targeted landing pages and strong organic reach, sitewide conversions, including new patient applications and community donations, were underperforming relative to the organization's potential.
The frank Agency implemented a comprehensive SEO strategy built on three core pillars:
Conducted in-depth keyword research and integrated high-impact topics throughout the site. Improved overall site structure to better distribute organic traffic across informational, financial assistance, and campaign pages, not just donation pages.
Created and revamped targeted landing pages focused on financial assistance for transplants, chronic illnesses, and catastrophic injuries. Integrated high-volume, high-intent keywords into these pages to capture patients actively searching for help.
Optimized and published high-volume keyword articles to further boost organic traffic. Content was designed to serve both search engines and real patients, providing genuinely useful information while driving more evenly distributed engagement across the site.
Year-over-year increase in organic traffic
More applications, donations, and userr interactions
More
Evenly Distributed Traffic
Traffic spread across key pages, not just donations
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Keyword Rankings
High-impact topics integrated throughout the site
New
Niche Landing Pages
Transplants, chronic illness, and catastrophic injuries
Our strategic SEO and content efforts substantially boosted organic traffic, keyword rankings, and user engagement.
Organic search traffic increased by 27% over a year-long period, driven by improved site structure, niche landing pages, and high-volume keyword integration throughout the site.
Sitewide conversions, including new patient applications and community donations, grew by 89%, directly supporting the nonprofit's mission of connecting patients with financial assistance.
Traffic became more evenly distributed across the website, including financial assistance landing pages and key informational content, not just campaign donation pages.
More qualified organic visitors reaching the right pages meant more people discovering financial help for transplants, chronic illnesses, and catastrophic injuries, driving greater community support.
Our comprehensive SEO and content strategy, combining site structure improvements, niche landing pages, and high-volume keyword content, delivered meaningful, sustained organic growth for a nonprofit making a real difference.
Organic traffic increased by 27% year-over-year
Sitewide conversions grew by 89%, including more applications and donations
Traffic distributed more evenly across key financial assistance pages
Niche landing pages created for transplants, chronic illness, and injury
High-volume keyword articles optimized and published
Site structure improved to support long-term organic growth
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