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Case Study

Kent Smith Photography

Paid Social Advertising - Kent Smith
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CLIENT

Kent Smith

SERVICES

Paid Social Advertising

Kent Smith Photography is an award-winning portrait studio that specializes in family portraits, senior photo sessions and boudoir photoshoots. Despite their exceptional photography, their Facebook advertising efforts yielded limited results. Faced with ineffective targeting, low lead generation and underperforming campaigns, Kent Smith partnered with The frank Agency. By refining targeting strategies, continuously testing creative assets and focusing on ROI, we optimized lead generation and drove substantial revenue growth.

Surge in Leads: 550% in the first two weeks

ROI in First Year: 1,589%

Our targeted strategies achieved $1.2 million in profit from $110,000 in advertising expenditure.

Optimizing Creative Assets and Targeting to Boost Lead Generation and ROI

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Objective:

Kent Smith Photography sought to overcome challenges with its paid social media advertising, which had previously resulted in low lead generation despite significant spending. To improve its advertising outcomes, it needed a more effective targeting strategy and consistent support.
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Approach:

The frank Agency focused on three key areas to enhance the performance of Kent Smith’s social media campaigns. They optimized the targeting to eliminate wasteful ad spend, continuously tested and refreshed ad creative to avoid ad fatigue and prioritized ROI-driven strategies over simple click-through rates. This approach ensured that every campaign was aligned with Kent Smith’s business goals.
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impact:

Within the first two weeks of implementing the new strategy, The frank Agency generated 658 leads, marking a 550% increase in performance. Over the first year, this approach led to a staggering 1,589% ROI, translating to over $1.2 million in profit from an advertising spend of approximately $110,000. The success prompted Kent Smith to increase its ad budget, further amplifying its campaign’s impact.

RESULTS

+56.8%
Metric

+56.8%
Metric

+56.8%
Metric

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