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Case Study

Washburn University

Branding Services - Washburn University
Video Production Services - Washburn University
Digital Campaigns - Washburn University
Social Media Marketing Services - Washburn University
Direct Mail - Washburn University
Signage Services - Washburn University

CLIENT

Washburn University

SERVICES

BrandingVideo ProductionDigital CampaignsSocial MediaDirect MailSignage

Despite its stellar reputation and 150-year heritage, Washburn University faced an enrollment slump and brand inconsistency. The frank Agency stepped in to revitalize Washburn’s brand and implement smart marketing strategies to boost inquiries, applications and enrollments. Through immersive research and a unique 4D Branding process, we created a cohesive brand message and identity. Our comprehensive approach included engaging video content, targeted digital and social campaigns, conversion-focused landing pages and cohesive recruitment materials to drive student engagement and enrollment.

Enrollment Growth: Increased volume and decreased costs across inquiries, applications and enrollments.

Brand Cohesion: Achieved a consolidated brand with a clear message and consistent identity.

Our video storytelling ignited emotion and helped potential students envision their future at Washburn, boosting applications and social sharing.

Boosting Enrollment with a Comprehensive Approach to Brand Revitalization and Marketing

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Objective:

Washburn University sought to increase student enrollment slump after facing challenges due to inconsistent branding and marketing strategies. The university struggled with an identity crisis and needed a cohesive brand strategy to revitalize its image and boost student inquiries, applications, and enrollments.
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Approach:

The frank Agency implemented a comprehensive marketing strategy to bring cohesion to Washburn University’s brand. This involved conducting in-depth on-campus research to understand the essence of the brand and applying the 4D Branding process to create a unified brand architecture. The strategy extended across various channels: developing emotionally engaging video content, implementing targeted digital and social media campaigns, designing conversion-focused landing pages, and utilizing direct mail and signage to reinforce the brand at every touchpoint. Additionally, recruitment materials were crafted to consistently convey the university’s brand promise throughout the student journey.
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impact:

The revitalized branding and smart marketing strategies delivered significant results for Washburn University. The cohesive brand identity and targeted campaigns led to an increase in student inquiries, applications, and enrollments, all while reducing costs. This solidified Washburn University’s brand, helping it reclaim its identity and strengthen its presence in a competitive higher education market.

RESULTS

+56.8%
Metric

+56.8%
Metric

+56.8%
Metric

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