Our client is a trusted residential electric and plumbing services company based in San Diego, California, with over 30 years of experience. They specialize in providing services to older homes and are committed to customer satisfaction and high-quality workmanship.
Improve the client's online marketing presence and provide quality leads to drive their business by overhauling their paid search campaigns, restructuring ad spend, improving keyword coverage, and connecting accurate conversion tracking to ServiceTitan.
We delivered a focused paid search overhaul, restructuring campaigns, optimizing keywords and ad copy, and implementing accurate conversion tracking connected to ServiceTitan to drive more qualified leads at a lower cost.
The client faced four core challenges that were limiting the performance of their paid search campaigns:
Their digital presence wasn’t effectively reaching their target audience in the greater San Diego area.
Poorly organized campaigns and manual bidding led to high CPC. No keyword coverage for many services, and newer Google campaign types were not being used.
The ad account was set up with too few campaigns, causing low-revenue services to receive more budget than high-revenue ones.
Google Ads was tracking non-ROI conversions. ServiceTitan was never configured properly to track campaign performance.
We conducted an in-depth PPC account analysis and developed a three-pronged strategy to increase leads and reduce cost per click:
Completely restructured the account, expanding the number of campaigns to give more control over budget per service. Implemented newer bid strategies to improve performance with Google’s automated systems.
Conducted a thorough keyword analysis to identify high-performing keywords for the most profitable services. Optimized ad copy with targeted keywords, unique selling points, and promotions to improve relevance and quality score.
Established accurate conversion tracking across all paid search campaigns, adjusting Google Ads to focus on revenue-generating conversions. Created new campaigns in ServiceTitan for granular insights by service type.
Extraordinary growth vs. previous period
More qualified calls generated
Significantly higher campaign engagement
Massive increase in total clicks
Wasteful spending trimmed dramatically
Our paid search strategy delivered extraordinary improvements across every key performance indicator.
The client experienced an extraordinary increase in revenue compared to the previous period, the direct result of better-qualified leads and higher campaign efficiency.
More than double the number of calls were generated, filling the pipeline with qualified residential electric and plumbing service leads.
Click volume skyrocketed by 2,976.2% while the average cost per click was reduced by 6,379.1%, delivering far more traffic for far less spend.
Enhanced ad copy and precise keyword targeting significantly heightened campaign engagement, driving higher-quality clicks from the right audience.
Our three-pronged PPC strategy, restructuring campaigns, optimizing keywords and ad copy, and connecting ServiceTitan tracking, delivered increased revenue and improved campaign performance.
Revenue increased by an extraordinary 572.4%
Call volume rose by 107.8% — more than doubling qualified leads
Click-through rate improved by 15.9% through better ad copy
Total clicks grew by 2,976.2% with drastically lower spend
Average cost per click reduced by 6,379.1%
ServiceTitan connected for granular campaign attribution
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