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Case Study

Point Loma Electric and Plumbing

Paid Search Services - Point Loma
PPC Optimization - Point Loma
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CLIENT

Point Loma Electric & Plumbing

SERVICES

Paid SearchPPC Optimization

Point Loma Electric & Plumbing, based in San Diego, specializes in residential electric and plumbing services for older homes. With over 30 years of experience, they sought to boost their online presence and generate quality leads. Facing challenges such as limited brand awareness, inefficient budget allocation and measurement difficulties, Point Loma partnered with The frank Agency. By reorganizing the PPC account structure, optimizing ad spend and keywords and enhancing ad copy, our goal was to drive significant revenue growth and improve campaign performance.

Revenue Growth: 572.4%

Increase in Calls: 107.8%

Through strategic PPC optimization, Point Loma achieved a 6,379.1% reduction in cost-per-click.

Overhaul PPC Campaigns for Significant Performance Improvements

PPC Campaigns - Point Loma
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Objective:

Point Loma Electric & Plumbing aimed to boost their online presence and generate high-quality leads. They faced challenges generating leads due to their limited brand awareness, inefficient CPC budget allocation, and difficulties in measuring campaign performance. The goal was to drive significant revenue growth and improve overall campaign performance.
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Approach:

The frank Agency partnered with Point Loma to overhaul their PPC strategy. This included reorganizing their PPC account structure, conducting thorough keyword research, optimizing ad spend and keyword usage, and enhancing ad copy to identify paid ads that resonated with their target audience.
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impact:

The optimized PPC strategy led to a substantial revenue growth of over 572%, due to their increased online visibility. Additionally, there was a 107% increase in customer phone calls, further reflecting the improved lead generation and enhanced online presence.

RESULTS

+56.8%
Metric

+56.8%
Metric

+56.8%
Metric

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