CLIENT
Goodyear
SERVICES
Goodyear revolutionized the commercial trucking industry with its DuraSeal Technology, the first-ever commercial tire that instantly seals tread punctures. This innovation helped fleet owners and operators reduce downtime, extend tire life and lower overall costs. The frank Agency orchestrated a multi-channel product launch campaign to introduce DuraSeal Technology, generating significant traction and driving purchases through a compelling rebate offer. The campaign saw impressive dealer participation and substantial sales growth within just two months.
Increase in Dealer Engagement: 63% of Goodyear dealers participated in the DuraSeal campaign, demonstrating strong dealer engagement and support.
Increase in Tire Sales: The launch campaign generated nearly $400,000 in new DuraSeal tire sales within the first two months.