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Case Study

Freightliner

Branding Services - Freightliner
Dealer Marketing Programs - Freightliner
Sales Support - Freightliner
Direct Mail - Freightliner
Email Marketing Services - Freightliner

CLIENT

Freightliner

SERVICES

BrandingDealer Marketing ProgramsSales SupportDirect MailEmailWebsite DevelopmentEvents

Freightliner, established in 1930, is committed to providing its dealer network with the tools they need to drive sales and after-sales. Partnering with Freightliner and its Sprinter van lineup, The frank Agency developed innovative Tier I and Tier III targeted marketing campaigns to support new vehicle sales, after-sales and customer loyalty. Our efforts included launching the VANCARE program, a fully managed dealer marketing program, comprehensive sales support materials, engaging point-of-sale items, targeted direct mail and email campaigns, a unified website and impactful regional events.

Dealer Marketing Program: Our dealer marketing program provides personalized and localized marketing options, helping dealers stay ahead of the competition.

Increased Customer Loyalty: The VANCARE program, extended with VANCARE Express and VANCARE Mobile, built credibility and customer loyalty, enhancing after-sales profitability.

The website integration of three enterprise sites into one unified customer experience for Sprinter Vans increased user engagement and dealership traffic.

Merging Three Enterprise Sites into One Unified Platform

Website Development Services - Freightliner
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Objective:

Freightliner sought to enhance new vehicle sales, after-sales services, and customer loyalty across its North American dealer network. The goal was to empower independently owned dealerships with the marketing tools and strategies needed to maintain a competitive edge, build brand credibility, and boost profitability, particularly through the launch of the VANCARE after-sales program.
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Approach:

The frank Agency collaborated with Freightliner to implement a comprehensive marketing strategy. This included the creation and launch of the VANCARE program, which involved developing a new brand identity, dealer launch materials, and a full suite of marketing elements that could be localized and personalized. We also managed a fully integrated dealer marketing program, providing tools like personalized sales sheets, point-of-sale materials, direct mail and email campaigns, and a unified Sprinter Vans website. Additionally, we organized regional events to attract prospective owners and drive dealership traffic.
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impact:

The VANCARE program successfully elevated after-sales services, increasing customer loyalty and profitability for Freightliner dealers. The fully managed dealer marketing program and website enabled dealerships to effectively engage with customers, enhancing vehicle sales and service offerings to further solidify Freightliner’s market position and drive growth across the dealer network.

RESULTS

+56.8%
Metric

+56.8%
Metric

+56.8%
Metric

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