CLIENT
Mercedes-Benz
SERVICES
The commercial van segment has seen significant growth, presenting lucrative opportunities for both new vehicle sales and after-sales service. Partnering with Mercedes-Benz USA (MBUSA) for its Sprinter brand, The frank Agency leveraged 35 years of expertise in fully-managed dealer marketing programs to drive new vehicle sales and after-sales revenue for over 90% of participating Sprinter dealers in MBUSA’s network.
Growth for Dealers: Over 90% of Sprinter dealers in MBUSA’s network benefit from our targeted marketing communications.
Increased Customer Loyalty: The VANCARE program significantly increased customer loyalty and service revenue for MB dealers.