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Case Study

Mercedes-Benz

Events Management - Mercedes Benz
Dealer Marketing Programs - Mercedes Benz
Sales Support - Mercedes Benz
Direct Mail - Mercedes Benz
Email Marketing Services - Mercedes Benz
Website Development Services - Mercedes Benz

CLIENT

Mercedes-Benz

SERVICES

BrandingDealer Marketing ProgramsSales SupportDirect MailEmailWebsite DevelopmentEvents

The commercial van segment has seen significant growth, presenting lucrative opportunities for both new vehicle sales and after-sales service. Partnering with Mercedes-Benz USA (MBUSA) for its Sprinter brand, The frank Agency leveraged 35 years of expertise in fully-managed dealer marketing programs to drive new vehicle sales and after-sales revenue for over 90% of participating Sprinter dealers in MBUSA’s network.

Growth for Dealers: Over 90% of Sprinter dealers in MBUSA’s network benefit from our targeted marketing communications.

Increased Customer Loyalty: The VANCARE program significantly increased customer loyalty and service revenue for MB dealers.

The Sprinter Vans website, developed by The frank Agency, integrates three enterprise sites into one seamless customer experience with advanced user engagement features.

Boosting Vehicle Sales and After-Sales Revenue Through Expert Dealer Marketing

Dealer Marketing - Mercedes Benz
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Objective:

Mercedes-Benz USA (MBUSA) aimed to capitalize on the growing demand for commercial vans by increasing new vehicle sales and boosting after-sales and service revenue for its Sprinter brand. The goal was to create a cohesive and effective marketing program that would drive business growth across its network of dealerships, enhance customer loyalty, and maximize revenue opportunities in this lucrative vehicle segment.
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Approach:

The frank Agency partnered with Mercedes-Benz to develop a comprehensive marketing strategy for the Sprinter brand, focusing on new vehicle sales and after-sales services. A key achievement was creating the VANCARE program , which built customer loyalty through a branded service and maintenance approach. The agency also implemented a fully managed dealer marketing program, launched a unified Sprinter Vans website, and supported regional events to drive dealership traffic and enhance customer engagement.
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impact:

The integrated marketing efforts led to significant revenue growth for MBUSA’s Sprinter brand. The VANCARE program was particularly successful, quickly gaining traction and developing additional services like VANCARE Express and VANCARE Mobile. Over 90% of participating Sprinter dealers in MBUSA’s network benefited from increased new vehicle sales and after-sales revenue. The dealer marketing program streamlined local marketing efforts, making them more effective and efficient, while the unified website and regional events enhanced customer engagement and dealership traffic, further contributing to the brand’s success.

RESULTS

+56.8%
Metric

+56.8%
Metric

+56.8%
Metric

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