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Case Study

The Kansas City Board of Public Utilities (BPU)

Website Redesign - BPU
Direct Mail - BPU
Digital Advertising - BPU
Social Media Marketing Services - BPU

CLIENT

BPU

SERVICES

BrandingDirect MailDigital AdsSocial MediaWebsite RedesignVideo Production

For nearly 30 years, The frank Agency has partnered with the Kansas City Board of Public Utilities (BPU) to enhance its community engagement through innovative marketing solutions. BPU’s mission goes beyond delivering essential services; it’s about enriching lives through convenience, comfort and affordability. The frank Agency collaborates closely with BPU, shaping strategies and executing impactful campaigns across digital and traditional channels.

Re-Crafted Brand: Introduced “The Power of Community” to unify BPU’s corporate identity.

Enhanced Customer Engagement: Direct mail and annual calendars reinforce community values and service benefits.

Bilingual educational videos on energy efficiency garnered high consumer appreciation and engagement.

Impactful Video Campaigns Across Digital and Traditional Channels

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Objective:

The Kansas City Board of Public Utilities (BPU) sought to strengthen its connection with the community, enhance customer engagement, improve convenience, and promote energy-saving initiatives while reinforcing BPU’s commitment to community and customer satisfaction.
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Approach:

The frank Agency partnered with BPU to enhance community engagement through a multi-faceted marketing strategy. This included rebranding BPU around “The Power of Community,” creating targeted direct mail campaigns, and producing an annual calendar highlighting local themes. Digital efforts involved launching a responsive website with improved functionality and establishing a strong social media presence. Additionally, The frank Agency produced bi-lingual videos to educate customers on energy-saving practices and promote BPU’s services.
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impact:

The rebranding and comprehensive marketing efforts strengthened community ties and improved customer engagement for BPU. The new “Power of Community” branding effectively communicated BPU’s mission. At the same time, the digital enhancements, including the website overhaul and social media initiatives, provided customers with better access to services and information. The educational video series increased customer awareness of energy efficiency, helping BPU fulfill its commitment to its customers.

RESULTS

+56.8%
Metric

+56.8%
Metric

+56.8%
Metric

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