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Case Study

Invisalign iTero

Creative Services - iTero
Social Media Management - iTero
Paid Search Services - iTero
SEO Services - iTero
Sales Collateral Development - iTero
Video Production Services - iTero
Campaign Development - iTero

CLIENT

iTero

SERVICES

Creative StrategySocial Media ManagementPaid SearchSEOSales Collateral DevelopmentVideo ProductionCampaign DevelopmentMedia Placement

iTero, a division of Align Technology specializing in advanced intraoral scanners, partnered with The frank Agency to amplify its market presence across North America. Our comprehensive approach included managing iTero’s social media platforms with targeted content for orthodontists and general practitioners, running paid search campaigns, optimizing the website with relevant dental keywords, and producing a range of supportive sales collateral. We also created high-quality product demonstration, testimonial, and promotional videos; strategically placed media in dental journals and online forums; and developed targeted marketing campaigns.

Increased Brand Awareness: Marked enhancement in the brand’s market position and engagement with key demographics.

Enhanced Online Traffic: Increase in website visits due to effective SEO and paid search strategies.

The strategic media placements and video productions by The frank Agency received high view counts and positive feedback, becoming a pivotal resource in iTero’s marketing strategy.

Showcasing Portability and Advanced Engineering Through Video

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Objective:

iTero sought to introduce its portable scanners to the dental market, featuring innovative TimeLapse technology , aiming to expand its market presence and drive sales inquiries. The goal was to demonstrate how their cutting-edge technology could revolutionize dental practices and enhance patient care, ultimately leading to significant sales growth.
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Approach:

The frank Agency developed and executed a comprehensive product launch strategy for iTero’s Element, Element 2, and Flex scanners. The campaign aimed to differentiate iTero in a crowded market. Our approach included digital marketing, paid social media, direct mail, a microsite, and email nurturing to drive awareness and lead generation.
Additionally, the agency provided on-site support at key trade shows, engaging audiences through live social media content and influencer interactions. All campaign elements were designed to communicate the product’s benefits clearly and consistently across multiple platforms.
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impact:

The launch of iTero’s TimeLapse technology and subsequent products led to remarkable market success. The initial campaign resulted in a 35% sales growth within the first year, while the introduction of the Element 2 and Flex scanners drove a 60% year-over-year increase in new scanner sales within just six months. The campaigns boosted brand awareness and customer engagement and positioned iTero as a leader in the dental technology space, with a solid digital and social media presence, high engagement rates, and a loyal customer base.

RESULTS

+56.8%
Metric

+56.8%
Metric

+56.8%
Metric

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