Since 2010, our client has been providing honest, reliable, and affordable home services in Southern California, serving Riverside County and beyond. Their family-owned company helps customers with repairs, replacements, maintenance, and new installations, and is considered the best in their region.
Amplify the client's online marketing presence and generate quality leads to drive business growth, by overhauling paid search campaigns, restructuring ad spend, expanding keyword coverage, and properly linking ServiceTitan to Google Ads for accurate attribution.
We delivered a focused paid search overhaul, restructuring campaigns, adding remarketing, optimizing keywords and ad copy, and connecting ServiceTitan to Google Ads for granular conversion tracking across all services.
The client faced four core challenges limiting the performance of their paid search campaigns:
Their digital presence wasn’t effectively reaching their target audience, only one branded keyword was present across all their search campaigns.
Poor ROI due to poorly organized campaigns, manual bidding leading to high CPC, inadequate keyword coverage, and underutilization of Google’s newer campaign types.
The ad account was not structured well. Too few campaigns resulted in an imbalanced budget distribution across services, limiting overall effectiveness.
ServiceTitan was never configured properly to track campaign performance and was not linked to the Google Ads account, making accurate attribution impossible.
We conducted an in-depth PPC account analysis and developed a three-pronged strategy to increase leads and reduce cost per click:
Completely restructured the account with newer bid strategies to improve performance with Google’s automated systems. Added remarketing campaigns to re-engage users and bring them back to the website.
Conducted a thorough keyword analysis for the most profitable services. Optimized ad copy with targeted keywords, unique selling points, and promotions to improve ad relevance and quality score.
Established accurate conversion tracking across all paid search campaigns. Adjusted Google Ads to focus on revenue-generating conversions. Linked ServiceTitan to Google Ads for granular insights by service type.
Effectively doubled return on investment
Significant uptick in qualified calls
Better quality clicks, higher intent traffic
Remarkable growth over comparative period
Ads reaching the right audience, converting
Our paid search strategy delivered remarkable improvements across every key performance indicator.
The frank Agency effectively doubled the ROI for the client, marking a remarkable 116% increase over the previous period through smarter bidding and better campaign structure.
The optimized paid search campaigns generated a significant uptick of 39% in calls, filling the pipeline with higher-intent service requests from the right local audience.
New ad copy adjustments and keyword optimizations drove a 48% increase in click-through rate, resulting in better quality clicks and higher intent traffic to the site.
Revenue doubled over the comparative period, with job estimates increasing by 102%, confirming the ads were reaching the correct audience and converting to revenue more frequently.
Our three-pronged PPC strategy, restructuring campaigns, adding remarketing, optimizing keywords and ad copy, and connecting ServiceTitan — delivered results that transformed the client’s digital marketing ROI.
ROI increased by 116%, effectively doubled over the previous period
Call volume grew by 39% through smarter campaign targeting
Click-through rate improved by 48% with enhanced ad copy
Revenue doubled during the comparative period
Job estimates increased by 102%, reaching the right audience
ServiceTitan linked to Google Ads for full campaign attribution
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