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Case Study

Guardian Plumbers

Paid Search Service - Guardian Plumbers

CLIENT

Guardian Plumbers

SERVICES

Paid SearchPPC Optimization

Since 2010, Guardian Plumbers has offered reliable and affordable plumbing services. Despite their strong reputation, they faced challenges with limited online visibility and ineffective campaign performance. Partnering with The frank Agency, Guardian Plumbers implemented a strategic PPC optimization plan to enhance lead generation and improve ROI. Our team significantly boosted Guardian Plumbers’ digital presence and business growth by restructuring their account, optimizing ad spend and ad copy, and refining conversion tracking.

ROI Increase: 116%

Increase in Calls: 39%

Our strategic optimizations helped Guardian Plumbers achieve a 2x increase in revenue compared to the previous year.

Boosting Business Growth Through Targeted PPC Optimization

PPC Optimization - Guardian Plumbers
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Objective:

Guardian Plumbers sought to amplify their online marketing presence, generate quality leads, and improve the ROI of their paid search campaigns after facing challenges with brand awareness, campaign performance, inefficient budget allocation, and poor measurement and attribution of their digital marketing efforts.
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Approach:

The frank Agency restructured Guardian Plumbers’ PPC account, optimized ad spending with new bid strategies, and introduced remarketing campaigns. They conducted a thorough keyword analysis to target high-performing keywords and enhanced ad copy for better alignment and relevance. Additionally, they revamped conversion tracking and integrated it with ad tracking tools to enable detailed monitoring of key performance metrics.
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impact:

The frank Agency’s strategy led to a 116% increase in ROI, a 39% rise in call volumes, and a 48% boost in click-through rates. Additionally, revenue doubled, and the number of job estimates increased by 102%, demonstrating the campaign’s success in reaching and converting the target audience.

RESULTS

+56.8%
Metric

+56.8%
Metric

+56.8%
Metric

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