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Case Study

DentalEZ

Video Production Services - DentalEZ

CLIENT

DentalEZ

SERVICES

Video

DentalEZ, a manufacturer of dental office furniture and equipment, offers integrated solutions for efficient dental work environments. Facing growth plans and needing to unify five different brands and company cultures, DentalEZ turned to The frank Agency. We created an internal anthem video to inspire, excite and unite their team under “The Power of DentalEZ” ahead of their big annual meeting. Despite a short timeline, the video made a significant impact by leveraging stock footage and powerful copy to rally the team.

Tagline: Created a strong, united message to unite five different brands.

Team Morale: Increased team pride and excitement to engage employees during this transition.

The internal anthem video fostered unity and excitement, rallying DentalEZ’s team to embrace their collective power and vision for the future.

Creating a Culture of Excitement and Unity Through a Powerful Anthem Video

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Objective:

DentalEZ, a manufacturer of dental office furniture and equipment, aimed to unify its team across five different brands and multiple company cultures to align with its growth plans. The company sought to inspire and motivate its employees to embrace a shared vision of the future under “The Power of DentalEZ.”
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Approach:

With a tight timeline and limited budget, The frank Agency created an internal anthem video for DentalEZ to debut at their upcoming annual meeting. The video leveraged stock footage combined with powerful, motivational copy to evoke a sense of unity and collective purpose among DentalEZ’s employees. Rather than focusing on the company’s products, the video served as a rallying cry to bring everyone together, emphasizing that the strength of DentalEZ lies in its cohesive and inspired team.
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impact:

The anthem video successfully made a significant impact at DentalEZ’s annual meeting, inspiring and energizing employees across all brands and departments. The video played a crucial role in fostering a sense of unity and shared purpose within the company, helping to align the team with DentalEZ’s growth objectives and reinforcing the collective power each employee brings to the organization.

RESULTS

+56.8%
Metric

+56.8%
Metric

+56.8%
Metric

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