913.648.8333
READY TO CONNECT

Case Study

Home Center Outlet

Website Development Services - HCO
""

CLIENT

Home Center Outlet

SERVICES

WebsitePaid SearchSocial MediaSEO

Home Center Outlet is a family-owned business offering high-quality home improvement products at great value since 2012. Faced with declining sales and foot traffic, ineffective media spend, limited digital presence and loyalty program obstacles, Home Center Outlet partnered with The frank Agency. Through a multi-channel marketing strategy, including reallocating traditional media budgets to digital, enhancing paid search campaigns and developing a robust social media and SEO strategy, we aimed to rejuvenate Home Center Outlet’s market presence and drive significant growth.

Website Traffic Increase: 141%

Surge in New Users: 175%

Home Center Outlet saw a 25% increase in repeat purchases exceeding $1,000 by loyalty program members.

Transforming Marketing Strategy and Enhancing Digital Campaigns for Growth

""

Objective:

Home Center Outlet sought to reverse declining sales and foot traffic, optimize its media spend, establish a strong digital presence, and successfully launch a loyalty program to drive customer retention and engagement.
""

Approach:

The frank Agency conducted an in-depth analysis of Home Center Outlet’s business and implemented a multi-channel marketing strategy. This included reallocating traditional media budgets to digital channels, enhancing paid search campaigns with advanced targeting and bidding strategies, developing new paid and organic social media campaigns, boosting organic search visibility through SEO, and launching a customized loyalty program to encourage repeat business and attract new customers.
""

impact:

The strategy resulted in a 141% increase in website traffic and a 175% surge in new users. Paid search campaigns drove an 81% increase in online sales, while the newly implemented loyalty program saw 25% of enrolled users returning for purchases exceeding $1,000. Organic social media traffic increased by 837%, significantly boosting brand awareness and engagement. Within five months, the declining trend was reversed, with both revenue and store traffic increasing for the first time in over two years, and online purchases growing by 53%.

RESULTS

+56.8%
Metric

+56.8%
Metric

+56.8%
Metric

Want to see a more in-depth case study? Reach out to us through the form below.

""

CONTACT US

Let’s Connect

We’d love to hear from you! Reach out to our team by leaving us a message or giving us a call at

913.648.8333

    2024 © Copyright The frank Agency
    Privacy Policy