Why Continuous Monitoring and Iteration are Essential for Successful Medical Device Marketing

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The frank Agency June 5th, 2023

Marketing a medical device requires careful planning, execution, continuous monitoring and iteration to ensure the product meets customer needs and stays competitive. In today’s dynamic healthcare market, continuous monitoring and revisiting your goals are essential to stay relevant, competitive, and compliant.   In this blog, we will explore how ongoing performance monitoring and revisiting your strategies … Continue reading “Why Continuous Monitoring and Iteration are Essential for Successful Medical Device Marketing”

Building A Buyer Persona: Unlock Your Audience’s Journey

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The frank Agency June 5th, 2023

Building a buyer persona is the process of creating a detailed profile of your ideal customer. This involves analyzing market research, identifying demographic and psychographic information, understanding behavior patterns, and creating a comprehensive profile that captures the essence of your target buyer.  Buyer personas are semi-fictional representations of your ideal customers. They help you to … Continue reading “Building A Buyer Persona: Unlock Your Audience’s Journey”

The Difference Between SEO Content and Content Marketing

seo content vs content marketing
Kim Velten November 30th, 2016

In the SEO world, there’s a growing stalemate. It’s well known to white hats that content is a crucial aspect of any solid SEO program, but what’s being debated is how content should be approached. For many years, it was quantity over quality. Produce as many blogs as possible in a given month; create dynamic … Continue reading “The Difference Between SEO Content and Content Marketing”

Announcing the New frank Agency Website!

Team frank March 17th, 2016

Bust out the cigars; announcing the arrival of our bouncy little bundle of digital joy. That’s right. We’ve just birthed a brand new website for The frank Agency. And not just a website, but a showcase of design, interface, user experience and SEO best practices. Of course we’re proud of the final design – a … Continue reading “Announcing the New frank Agency Website!”

Top 5 Reasons You Need a Responsive Web Design

The frank Agency August 3rd, 2015

For most companies, a website is a crucial component of business. It’s where users go to learn more about your company, research your products and services, and ultimately make purchasing decisions – even if you don’t sell your products or services over the Internet. Most consumers now search for information online before making purchasing decisions, … Continue reading “Top 5 Reasons You Need a Responsive Web Design”