Reinventing The Sales Team

Britt Desbien January 18th, 2018

If there’s one principle that carries across industries, it’s that positive impressions are everything. Companies who rely on a sales force to conduct business often face difficulty penetrating the market. The challenge is how to be seen as more than “just another sales rep.” The frank Agency pioneered a sales force reshaping strategy with a … Continue reading “Reinventing The Sales Team”

7 Ways to Ensure Your Brand is Included in Your Direct-Mail Marketing Efforts

Envelope with branding on it
The frank Agency May 18th, 2017

Because most successful marketing campaigns cross channels between direct mail, email, billboards, social media, and mobile ads, it’s all the more important that your customer gets a consistent image of your brand. Consistency drives home your brand’s message, helps customers remember you, and even helps develop trust. Be sure to include these seven brand-boosting features … Continue reading “7 Ways to Ensure Your Brand is Included in Your Direct-Mail Marketing Efforts”

3 Keys to Creating a Great Customer Experience

DMA conference - customer experience
Jennifer Mitchell October 22nd, 2015

The customer experience: Do you know the experience you are providing your customers and, more importantly, do you know what your customers are saying about you? If I had a dollar for the number of times I heard a speaker or peer say the word “customer experience” during the 2015 Direct Marketing Association &THEN conference … Continue reading “3 Keys to Creating a Great Customer Experience”

The Importance of Cross-Departmental Synergy

cross departmental synergy
Valerie Robertson October 13th, 2015

It’s been said that you can influence what people say about your brand, but that you can’t own the conversation. We live in a world where customers can easily create and share negative reviews, making brand reputation difficult to manage. The quickness of the Internet and the pervasiveness of social media in our lives today … Continue reading “The Importance of Cross-Departmental Synergy”

Meet the Advertising Avengers!

Josh Stanze July 28th, 2015

They are earth’s mightiest marketers. In an age of uncertain ROI, they stand united to promote brands around the world. They are…the ADVERTISING AVENGERS! Assembling together for the first time at The frank Agency, these heroes each represent a specific aspect of the modern marketing landscape. Advertising has never been so awesome or stylish.