Online advertising campaigns are an essential component of any business strategy. However, measuring the success of these campaigns based solely on click-through rates or cost per click can be limiting and inefficient. Conversions are the ultimate goal of any online advertising campaign, and measuring conversion rates is a critical metric for assessing the success of … Continue reading “The Science of Conversion Rate Optimization: Lessons Learned from Analyzing over 20,000 PPC Campaigns”
A landing page is critical to any digital marketing campaign as it serves as the first impression for potential customers visiting your website. Landing page best practices help designers create content that is relevant, persuasive, and clear so that visitors can quickly see the value of the offer. A well-designed landing page can make or … Continue reading “Landing Page Best Practices: How to Drive Conversions with Effective Design”
Dustin Freund
August 6th, 2017
There’s no question that effective usage of title tags can dramatically affect a website’s SEO performance. But what do we mean by “effective?” Are we referring to squeezing in every keyword possible into the title tags? Strictly adhering to Google’s character limit in the title tag? Preserving the order in which keywords appear? Or something … Continue reading “3 Simple Tips to Improve Your Title Tags for SEO”
Dustin Freund
May 10th, 2017
The frank Agency strives to grow our clients’ keyword portfolios as a whole, from keywords that garner thousands of searches per month to the keywords that only receive 20 per searches per month. Many times, these lower-trafficked keywords come in the form of a question. But why bother with these keywords that receive such little … Continue reading “Fantastic Question-Based Keywords and Where to Find Them”
Brett Suddreth
March 20th, 2017
A measurable algorithm update has been making waves over the last week and it is having a profound impact on many websites across the web. Dubbed “Fred” by Gary Illes, this algo update seems to be honing in on low-value content and ad-heavy websites. There are some early indications that some affiliate websites across multiple … Continue reading “Google Algo Update: Fred”
913.648.8333
hifrank@thefrankagency.com