4 Reasons Why PPC Should be Part of Your Digital Strategy

digital marketing strategy
Bill Caton November 28th, 2016

A couple quick Google searches will quickly reveal that competition is fierce within the search engine results pages (SERPs). Sure, you can work on your SEO and work your way to the top of the organic listings. But, the fact is, PPC ads are always going to display above organic listings – and you can … Continue reading “4 Reasons Why PPC Should be Part of Your Digital Strategy”

6 Common Mistakes in PPC Management

ppc management mistakes
Bill Caton November 25th, 2016

The frank Agency is all about proper PPC account structure and management – so we’d like to call out some of the common mistakes advertisers make with their accounts. Avoiding these common mistakes will help ensure you get the most out of your PPC account. 1. Targeting keywords that are not related to your product … Continue reading “6 Common Mistakes in PPC Management”

New AdWords Test Feature: Texting Ad Extension

google adwords click to text feature
Brett McAtee November 23rd, 2016

Looking for an extra way to connect with customers in your search advertising? Google AdWords has an answer for you to help reach those who may be a little bit phone shy. In October of 2016, Google rolled out a new click-to-message ad extension that allows users to contact you with absolute convenience. Prior to … Continue reading “New AdWords Test Feature: Texting Ad Extension”

Why Pay-Per-Click Advertising is the Bomb Dot Com

why PPC is the bomb dot com
Collin Young November 22nd, 2016

Before we get started here, let’s set the record straight. This article is completely biased. This is coming from someone who lives and breathes pay-per-click (PPC) advertising. There, glad we got that out of the way. Now, you are probably wondering why exactly PPC is so awesome. I have come up with my five favorite … Continue reading “Why Pay-Per-Click Advertising is the Bomb Dot Com”

Using Conversion Tracking to Improve ROI

Tracking and Measurability
Bill Caton July 12th, 2016

The frank Agency gets its name in part for the attitude in which we approach the work we do. At The frank Agency, we feel that straight, honest, “frank” talk about the necessary steps to achieve success for our clients is the only way to do business. However, success isn’t where we stop. We love … Continue reading “Using Conversion Tracking to Improve ROI”