Mobile advertising is ubiquitous in the age of online search as mobile devices have become indispensable in our daily lives. The rise in mobile-centric marketing has created a competitive landscape that businesses cannot afford to ignore. In a study conducted by Google and Ipsos, the impact of mobile on local search was analyzed, revealing that … Continue reading “Mobile Advertising Strategies that Work for Local Mobile Search”
Michael O'Brien
September 24th, 2018
When I was in college, I was taught that shooting vertically oriented videos was a big no-no. They said the human eyes are not built to watch videos that way and all TV shows and movies you see are horizontal for a reason. Are they supposed to make vertical TVs now? That was a while … Continue reading “Why Vertical Videos are the New Norm in Social Media Marketing”
Team frank
December 14th, 2016
With the number of people walking down the street or waiting in lines who are glued to their mobile devices, tech-savvy marketers have long since accepted the mobile route as an effective method for attracting new customers and engaging existing customers. However, changing trends in technology haven’t completely wiped out the benefit of a highly focused … Continue reading “3 Effective Ways to Integrate Direct Mail with Mobile Marketing”
Dustin Freund
November 21st, 2016
If it wasn’t already clear that an increasing number of people are using their phones instead of desktops to search for information, restaurants, Christmas presents and Pac-Man suits, perhaps the latest news from Google makes it all but official. On November 4, 2016, it took Google just a 535-word blog post to get the SEO … Continue reading “Google’s ‘Mobile-First’ Indexing Update – How It Could Affect Your Website’s Search Rankings”
Justin Wieners
June 20th, 2016
You may have heard that Abner Doubleday invented the game of baseball in Cooperstown, New York in 1839. If we’re being honest here – that story is a pile of crap. Abner gets the credit today because 1) he has a super cool name, 2) he was a Civil War hero and 3) people have … Continue reading “4 Web Design Myths – Busted!”
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