Five Ways Your Blog Can Support Your SEO Strategy

Five Ways Blogging Supports SEO
Dustin Freund February 24th, 2017

In the early days of the internet, the term “blog” was coined as a website where individuals wrote about their opinions, ideas, hobbies and lives. However, blogs have now become much more than an online journal for individuals, as many of the world’s biggest (and smallest) organizations now have their own blogs as well, speaking … Continue reading “Five Ways Your Blog Can Support Your SEO Strategy”

The Difference Between SEO Content and Content Marketing

seo content vs content marketing
Kim Velten November 30th, 2016

In the SEO world, there’s a growing stalemate. It’s well known to white hats that content is a crucial aspect of any solid SEO program, but what’s being debated is how content should be approached. For many years, it was quantity over quality. Produce as many blogs as possible in a given month; create dynamic … Continue reading “The Difference Between SEO Content and Content Marketing”

The Importance of Paid Content Distribution

Paid Content Distribution
Susan Melgren May 5th, 2016

“If you build it, they will come.” Great movie quote – not such a great content strategy. The marketing industry in general is catching on to the importance of content for attracting and retaining customers. Effective content marketing serves the needs and interests of your customers and can be highly effective if done well. Through … Continue reading “The Importance of Paid Content Distribution”

How to Measure Content Marketing ROI

content marketing ROI
Team frank May 4th, 2015

Content marketing is an “in” trend right now. Ask any marketing professional and they’ll agree that content is crucial to today’s marketing efforts. Yet ask the same marketers if they have a content strategy in place and defined metrics for measuring its success, and more than half will answer “no.” Content marketing is a valuable … Continue reading “How to Measure Content Marketing ROI”

5 Tips for Visual Marketing

BlogImage.ashx
Susan Melgren April 22nd, 2015

Digital marketing is moving more toward the visual. Just take a look at the social landscape today. From blogs to social posts, consumers today are choosing to share and engage with content that has high visual appeal over traditional text-based content. Just take a look at these statistics: 63% of social media is now made … Continue reading “5 Tips for Visual Marketing”