A landing page is critical to any digital marketing campaign as it serves as the first impression for potential customers visiting your website. Landing page best practices help designers create content that is relevant, persuasive, and clear so that visitors can quickly see the value of the offer. A well-designed landing page can make or … Continue reading “Landing Page Best Practices: How to Drive Conversions with Effective Design”
Dustin Freund
February 24th, 2017
In the early days of the internet, the term “blog” was coined as a website where individuals wrote about their opinions, ideas, hobbies and lives. However, blogs have now become much more than an online journal for individuals, as many of the world’s biggest (and smallest) organizations now have their own blogs as well, speaking … Continue reading “Five Ways Your Blog Can Support Your SEO Strategy”
Kim Velten
November 30th, 2016
In the SEO world, there’s a growing stalemate. It’s well known to white hats that content is a crucial aspect of any solid SEO program, but what’s being debated is how content should be approached. For many years, it was quantity over quality. Produce as many blogs as possible in a given month; create dynamic … Continue reading “The Difference Between SEO Content and Content Marketing”
Susan Melgren
May 5th, 2016
“If you build it, they will come.” Great movie quote – not such a great content strategy. The marketing industry in general is catching on to the importance of content for attracting and retaining customers. Effective content marketing serves the needs and interests of your customers and can be highly effective if done well. Through … Continue reading “The Importance of Paid Content Distribution”
Team frank
May 4th, 2015
Content marketing is an “in” trend right now. Ask any marketing professional and they’ll agree that content is crucial to today’s marketing efforts. Yet ask the same marketers if they have a content strategy in place and defined metrics for measuring its success, and more than half will answer “no.” Content marketing is a valuable … Continue reading “How to Measure Content Marketing ROI”
913.648.8333