Connected TV is No Longer a New Frontier

Connected TV
Renee Boling October 26th, 2018

Do you remember the days when everyone gathered around the television to tune into can’t-miss TV? Those days are gone as more and more people choose to watch TV on their own time using devices that are most convenient to them. Advertisers also have the added task of trying to reach cord-cutters (those who quit … Continue reading “Connected TV is No Longer a New Frontier”

Reinventing The Sales Team

Britt Desbien January 18th, 2018

If there’s one principle that carries across industries, it’s that positive impressions are everything. Companies who rely on a sales force to conduct business often face difficulty penetrating the market. The challenge is how to be seen as more than “just another sales rep.” The frank Agency pioneered a sales force reshaping strategy with a … Continue reading “Reinventing The Sales Team”

Oral Argument: what impact will healthcare reform have on the US dental equipment market?

Nick Barkman May 16th, 2017

While the Tooth Fairy had a record-breaking year in 2016 (a hefty increase from my attempt at this calculation the year prior), dental equipment manufacturers may have reason to cheer or to rethink growth projections. The global market CAGR (compound annual growth rate) for the dental equipment industry has been projected at a healthy4.7% through … Continue reading “Oral Argument: what impact will healthcare reform have on the US dental equipment market?”

5 Ways to Reach Millennials through Direct Mail

direct mail marketing for millennials
Team frank November 29th, 2016

If you think millennials don’t respond to direct mail, think again! In today’s digital world, you may think the only way to market to millennials is through mobile, social media and even texting. Indeed, these can be highly effective ways to reach this generation; however, believe it or not, reaching millennials using direct mail marketing is as … Continue reading “5 Ways to Reach Millennials through Direct Mail”

Direct Mail Strategies for an Election Year

mail box full of direct mail pieces
Team frank October 20th, 2016

Direct-mail marketers are under constant pressure to try out new messaging, offers, formats and strategies when driving leads and sales for their products and services. Standing out and standing apart in the mailbox is an even bigger challenge in an election year ― in the last presidential election cycle, over 2.8 billion political mail pieces … Continue reading “Direct Mail Strategies for an Election Year”