Susan Melgren
April 22nd, 2015
Digital marketing is moving more toward the visual. Just take a look at the social landscape today. From blogs to social posts, consumers today are choosing to share and engage with content that has high visual appeal over traditional text-based content. Just take a look at these statistics: 63% of social media is now made … Continue reading “5 Tips for Visual Marketing”
The frank Agency
February 16th, 2015
You’ve likely heard the phrase content is king, and for good reason, too. When it comes to website marketing, content is the crux upon which a good strategy relies. You’ve also probably heard “write for people, not the search engines.” Too often it’s easy to forget this second piece of advice and focus instead on … Continue reading “4 Basics of Content Marketing”
Team frank
September 23rd, 2014
You’ve seen the news stories about social media mishaps made by brands across the country. An employee mistakenly sends an inappropriate personal tweet from the corporate account. A disgruntled intern airs her frustrations with the company. An insensitive hashtag creates a social media uproar. The latest batch of poorly thought-out posts came on a day when … Continue reading “#NeverForget: A Dilemma for Marketers”
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