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Difference Between Traditional and Digital Copywriting
Content

The Difference Between Traditional and Digital Copywriting

Before the advent of digital technology, advertising writing was so much less cluttered. Print, out-of-home and broadcast – that’s it. Yeah, each one was a …

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3 Effective Ways to Integrate Direct Mail with Mobile Marketing
Direct Marketing

3 Effective Ways to Integrate Direct Mail with Mobile Marketing

With the number of people walking down the street or waiting in lines who are glued to their mobile devices, tech-savvy marketers have long since …

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seo content vs content marketing
Algorithm

The Difference Between SEO Content and Content Marketing

In the SEO world, there’s a growing stalemate. It’s well known to white hats that content is a crucial aspect of any solid SEO program, …

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direct mail marketing for millennials
Design

5 Ways to Reach Millennials through Direct Mail

If you think millennials don’t respond to direct mail, think again! In today’s digital world, you may think the only way to market to millennials …

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holiday sponsorships
Direct Marketing

Promote Your Business through Holiday Media Sponsorships

Tis the season to be a sponsor! With the holiday season fast approaching there are several opportunities to promote your business through various media vehicles. …

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Google Mobile-First Indexing Update
Algorithm

Google’s ‘Mobile-First’ Indexing Update – How It Could Affect Your Website’s Search Rankings

If it wasn’t already clear that an increasing number of people are using their phones instead of desktops to search for information, restaurants, Christmas presents …

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