3 Simple Steps to Perform Lead-Producing PPC Competitive Analysis

Competitive Analysis in PPC
Bill Caton September 26th, 2017

Since the dawn of creation, there has been constant competition; for resources, for survival, for profit. The same is true in marketing. People are inundated with a variety of advertising throughout each day, making marketing your business a very competitive endeavor. One of the key elements to successful digital marketing is to keep an eye … Continue reading “3 Simple Steps to Perform Lead-Producing PPC Competitive Analysis”

Best Practices of Conducting Keyword Research for a PPC Campaign

Magnifying glass highlights keywords for PPC
The frank Agency September 20th, 2017

Pay-per-click (also known as cost-per-click, or CPC) is one of the most widely used methods of online advertising, and for good reason. The PPC model is one in which an advertiser pays a publisher only when their ad is clicked. When done well, PPC can be a highly effective method to conserve ad dollars and … Continue reading “Best Practices of Conducting Keyword Research for a PPC Campaign”

How to Structure a PPC Account

Symmetrical structure stands tall and reaches into the sky.
Brett McAtee August 31st, 2017

The effectiveness of a PPC campaign largely depends on its structure and organization. Without this solid foundation, the entire campaign can come crumbling down. Within Google AdWords, there is a hierarchy with three main layers associated with online search ads: Account: The top and most basic layer, which contains email, password and billing information. Each … Continue reading “How to Structure a PPC Account”

Measuring Profitability of Social Media Retargeting

Two business men study social media retargeting on a tablet
Nick Barkman June 14th, 2017

Tracking your marketing efforts does not always yield clear-cut results Your attribution model carries the prime responsibility for telling you which channels are the most productive. Unfortunately these models do not always give credit where credit is due – or give too much credit to the wrong channels. Knowing this, how can you tell whether a … Continue reading “Measuring Profitability of Social Media Retargeting”

Learn How to Write Ad Headlines, Part I – Paid Search and Display

Headlines
Kim Velten June 7th, 2017

If you ask anyone but a writer, they’ll tell you that The Headline is just about the only thing that matters in copywriting anymore. “No one reads,” they say, “Words are GROSS.” Forget the fact that the highest-ranking blogs in search are 1000+ of those nasty things. But the nay-sayers are somewhat right when it … Continue reading “Learn How to Write Ad Headlines, Part I – Paid Search and Display”