Google’s Responsive Search Ads Deliver More Relevant Marketing Messages

Google Responsive Search Ads
Rhonda Hernandez November 12th, 2018

What are Responsive Search Ads? Responsive Search Ads (RSAs) are Google’s newest ad product that uses machine learning to adapt the ad to the user’s search query and ultimate goal. RSAs mix and match up to 15 different headlines and 4 descriptions and can be arranged in any number of 43,680 different possible ad scenarios. … Continue reading “Google’s Responsive Search Ads Deliver More Relevant Marketing Messages”

How to Pick a PPC Agency

PPC Agency
Eric Jones October 15th, 2018

Picking an agency for your pay-per-click (PPC) marketing needs can be a daunting task. You are putting a lot of trust in a team of what is often complete strangers. Count on them to generate the revenue you need to keep your business running smoothly, help you expand into new areas, launch new products or any … Continue reading “How to Pick a PPC Agency”

3 Simple Steps to Perform Lead-Producing PPC Competitive Analysis

Competitive Analysis in PPC
Bill Caton September 26th, 2017

Since the dawn of creation, there has been constant competition; for resources, for survival, for profit. The same is true in marketing. People are inundated with a variety of advertising throughout each day, making marketing your business a very competitive endeavor. One of the key elements to successful digital marketing is to keep an eye … Continue reading “3 Simple Steps to Perform Lead-Producing PPC Competitive Analysis”

Best Practices of Conducting Keyword Research for a PPC Campaign

Magnifying glass highlights keywords for PPC
The frank Agency September 20th, 2017

Pay-per-click (also known as cost-per-click, or CPC) is one of the most widely used methods of online advertising, and for good reason. The PPC model is one in which an advertiser pays a publisher only when their ad is clicked. When done well, PPC can be a highly effective method to conserve ad dollars and … Continue reading “Best Practices of Conducting Keyword Research for a PPC Campaign”

How to Structure a PPC Account

Symmetrical structure stands tall and reaches into the sky.
Brett McAtee August 31st, 2017

The effectiveness of a PPC campaign largely depends on its structure and organization. Without this solid foundation, the entire campaign can come crumbling down. Within Google AdWords, there is a hierarchy with three main layers associated with online search ads: Account: The top and most basic layer, which contains email, password and billing information. Each … Continue reading “How to Structure a PPC Account”