One of the most important things to know in the paid search field is your way around Google AdWords. The capabilities and amount of data at your fingertips when running an AdWords campaign can be intimidating, but Google has you covered. By passing Google AdWords certification, you will have a very solid foundation and understanding of how to get the most out of Adwords for yourself and your clients.
To earn a Google AdWords certification, you need to pass two certification exams, one of those being the AdWords Fundamentals exam. Google offers study materials to help you learn the value proposition of online advertising, campaign setup and management, measurement, and optimization, all of which the certification exams are designed to test. Most notably, Google recently made available a catalog of e-learning courses, called “Academy for Ads,” that cover a wealth of information, including an AdWords certification course. This course is organized into five-minute modules and provides interactive examples and questions to help you understand the material, as well as prepare for the material covered in the certification exam.
Agencies, too, can benefit from their staff being Google-certified by taking advantage of the Google Partners badge, which can be displayed for clients to see.
Google also conducts live webinars with Q&A sessions regularly, bringing new capabilities and features to attention, or highlighting best practices within existing features. This kind of ongoing education is imperative in the ever-changing paid search landscape, and provides a valuable resource to continually improve digital media strategies.
New features and changes within the digital advertising industry happen at a rapid pace, and maintaining certification will give digital media professionals and agencies a competitive edge in the industry.
Here at The frank Agency, our digital media buyers are all Google AdWords-certified, so our clients can rest assured that their campaigns are being handled with the most efficient and up-to-date methods available. Contact The frank Agency today to learn more about Google AdWords certification and our paid search strategies!