Ways to Utilize Direct Response in Your Marketing

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Daniel Beeler October 2nd, 2018

When marketing and advertising come to mind, many people think of brand giants like Apple, McDonald’s, and Coca-Cola. These large businesses use elaborate campaigns that really stick with the viewer. As a small business, seeing campaigns like this may lead you to the belief that you need to create a similar larger-than-life campaign for your … Continue reading “Ways to Utilize Direct Response in Your Marketing”

Instagram Introduces IGTV

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Madison Rohr July 12th, 2018

Instagram is ready to compete directly with YouTube after announcing it will begin allowing users to upload videos that are up to one hour in length, with the previous time having a one minute limit. The video hub will be accessible from a button inside the Instagram home screen, as well as a standalone app, … Continue reading “Instagram Introduces IGTV”

LinkedIn Launches Video Ads

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Madison Rohr April 18th, 2018

We’ve all been waiting and they’re finally here; video ads on LinkedIn. The social media platform has finally joined the video craze by offering video advertisements for sponsored content. Businesses also have the option to add video to their company pages. LinkedIn believes this addition will generate 5x more conversation for companies as opposed to … Continue reading “LinkedIn Launches Video Ads”

A Snapshot of User Behavior When Reading Direct Mail

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The frank Agency October 10th, 2017

If you’re among the many companies sending out direct-mail collateral, you may wonder what happens when the target audience receives your mail. Here, we’ll walk you through the typical read and response pattern of a direct-mail recipient. Meet Allison. She’s a 32-year old newly married account executive at a mid-sized insurance firm. She and her … Continue reading “A Snapshot of User Behavior When Reading Direct Mail”

Tracking Results: 3 Easy Ways to Know If Your Direct-Mail Campaign is Working

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The frank Agency September 15th, 2017

Have you crossed every “t” and dotted every “i” in your direct-mail marketing campaign? If you’ve failed to include something that helps you track responses, then the answer to that question is a resounding “No!” Even the most targeted, well-crafted, and persuasive direct-mail collateral will fall flat without an effective tracking process. If you’re like … Continue reading “Tracking Results: 3 Easy Ways to Know If Your Direct-Mail Campaign is Working”