Instagram Introduces IGTV

Madison Rohr July 12th, 2018

Instagram is ready to compete directly with YouTube after announcing it will begin allowing users to upload videos that are up to one hour in length, with the previous time having a one minute limit. The video hub will be accessible from a button inside the Instagram home screen, as well as a standalone app, … Continue reading “Instagram Introduces IGTV”

LinkedIn Launches Video Ads

Untitled design
Madison Rohr April 18th, 2018

We’ve all been waiting and they’re finally here; video ads on LinkedIn. The social media platform has finally joined the video craze by offering video advertisements for sponsored content. Businesses also have the option to add video to their company pages. LinkedIn believes this addition will generate 5x more conversation for companies as opposed to … Continue reading “LinkedIn Launches Video Ads”

A Snapshot of User Behavior When Reading Direct Mail

Woman goes through her mail.
The frank Agency October 10th, 2017

If you’re among the many companies sending out direct-mail collateral, you may wonder what happens when the target audience receives your mail. Here, we’ll walk you through the typical read and response pattern of a direct-mail recipient. Meet Allison. She’s a 32-year old newly married account executive at a mid-sized insurance firm. She and her … Continue reading “A Snapshot of User Behavior When Reading Direct Mail”

Tracking Results: 3 Easy Ways to Know If Your Direct-Mail Campaign is Working

The frank Agency September 15th, 2017

Have you crossed every “t” and dotted every “i” in your direct-mail marketing campaign? If you’ve failed to include something that helps you track responses, then the answer to that question is a resounding “No!” Even the most targeted, well-crafted, and persuasive direct-mail collateral will fall flat without an effective tracking process. If you’re like … Continue reading “Tracking Results: 3 Easy Ways to Know If Your Direct-Mail Campaign is Working”

Learn to Define and Target Your Audience in Direct-Mail Marketing

Overhead picture of lots of houses and prospective direct-mail recipients.
The frank Agency August 14th, 2017

In a standard game of darts, the goal may be to accrue the most points or get down to zero. Therefore, you meticulously select a target on the board that will allow you to reach your goal faster, with fewer throws. Unless you’re horrible at darts, you probably wouldn’t just close your eyes and throw … Continue reading “Learn to Define and Target Your Audience in Direct-Mail Marketing”