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How to Effectively Use Texture in Direct-Mail Marketing
Direct Marketing

Can You Feel This? How to Effectively Use Texture in Direct-Mail Marketing

Imagine running your hands over the butter-soft leather seats of a luxury car. Consider how a soothing caress from a mother can calm down a …

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seo competitive analysis
Marketing Tools

How to Perform Effective SEO Competitive Analysis

In today’s ever-increasing advertising landscape, SEO competitive analysis is essential to the success of any website. Competitive analysis can be as in-depth and scientific as …

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How to Write Ad Headlines
Copywriting

Learn How to Write Ad Headlines, Part II – Direct Mail

Writing headlines is hard. If it wasn’t, writers like me wouldn’t have a job. But even we writers struggle to concoct strong headlines, especially for …

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Mailbox with envelopes
Direct Marketing

Look at Me! How to Make Your Direct-Mail Campaign Stand Out from the Crowd

Generally, demanding someone’s attention is often frowned upon by society. But, in the case of a direct mail marketing campaign, catching a prospect’s eye is mandatory …

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Envelope with branding on it
Branding

7 Ways to Ensure Your Brand is Included in Your Direct-Mail Marketing Efforts

Because most successful marketing campaigns cross channels between direct mail, email, billboards, social media, and mobile ads, it’s all the more important that your customer …

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Business Practices

Oral Argument: what impact will healthcare reform have on the US dental equipment market?

While the Tooth Fairy had a record-breaking year in 2016 (a hefty increase from my attempt at this calculation the year prior), dental equipment manufacturers …

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Question Mark on Keyboard for Keyword Research
Organic Search

Fantastic Question-Based Keywords and Where to Find Them

The frank Agency strives to grow our clients’ keyword portfolios as a whole, from keywords that garner thousands of searches per month to the keywords …

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Direct Marketing

How to Ensure Your Direct-Mail Marketing is Reaching Targeted Recipients

Even in a world where mobile devices are prevalent, direct mail marketing is still one of the absolute best ways to connect with new customers …

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Direct Marketing

Wait, Direct Marketing STILL Works in 2017?

Today, everyone knows that SEO, PPC, social media and all other forms of digital marketing are proven methods for obtaining new customers and retaining existing …

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