Why Vertical Videos are the New Norm in Social Media Marketing

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Michael O'Brien September 24th, 2018

When I was in college, I was taught that shooting vertically oriented videos was a big no-no. They said the human eyes are not built to watch videos that way and all TV shows and movies you see are horizontal for a reason. Are they supposed to make vertical TVs now? That was a while … Continue reading “Why Vertical Videos are the New Norm in Social Media Marketing”

Instagram Introduces IGTV

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Madison Rohr July 12th, 2018

Instagram is ready to compete directly with YouTube after announcing it will begin allowing users to upload videos that are up to one hour in length, with the previous time having a one minute limit. The video hub will be accessible from a button inside the Instagram home screen, as well as a standalone app, … Continue reading “Instagram Introduces IGTV”

LinkedIn Launches Video Ads

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Madison Rohr April 18th, 2018

We’ve all been waiting and they’re finally here; video ads on LinkedIn. The social media platform has finally joined the video craze by offering video advertisements for sponsored content. Businesses also have the option to add video to their company pages. LinkedIn believes this addition will generate 5x more conversation for companies as opposed to … Continue reading “LinkedIn Launches Video Ads”

Facebook Data Protection Blunder

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Vanessa Koonce April 5th, 2018

If you’ve turned on the news lately chances are you have probably seen that Facebook is making headlines. Facebook and user data protection has been a hot topic of conversation lately as it pertains to the 2016 presidential election. Don’t worry we won’t be diving into views on politics. However, we will be reviewing what … Continue reading “Facebook Data Protection Blunder”

Facebook Makes Updates to News Feed

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Vanessa Koonce January 23rd, 2018

There are a variety of ways in which we can receive our news about what’s going on in our local communities or collectively as a nation. Gone are the days where television serves as the only source for this news. It is becoming more common for many of us to reference our social media channels … Continue reading “Facebook Makes Updates to News Feed”