Facebook Makes Updates to News Feed

Vanessa Koonce January 23rd, 2018

There are a variety of ways in which we can receive our news about what’s going on in our local communities or collectively as a nation. Gone are the days where television serves as the only source for this news. It is becoming more common for many of us to reference our social media channels … Continue reading “Facebook Makes Updates to News Feed”

Twitter Creates Tweet Threads

Vanessa Koonce December 20th, 2017

We are all getting accustomed to Twitter’s new 280 character count that was rolled out recently. Many have boasted about the new flexibility of the expansion and according to a recent Buzzfeed article, it appears that the longer tweets are receiving more engagements. While this may be the case, Twitter hasn’t stopped there with enhancing … Continue reading “Twitter Creates Tweet Threads”

Snapchat continues to evolve

Vanessa Koonce December 11th, 2017

Snapchat has recently announced some updates to their user interface and we think these changes are definitely worth capturing. The social media platform has arranged chats and stories from friends on the left side of the camera screen while placing stories from publishers on the right side. This allows users to choose which information they … Continue reading “Snapchat continues to evolve”

Facebook Expands Messenger Advertising

Facebook Expands Messenger Advertising
Vanessa Koonce October 19th, 2017

If and when you created your organization’s most recent social media marketing campaign using Facebook, you might have noticed a new item on the objectives list. You can now select “Messages” as a campaign objective. This campaign objective is designed to serve up your ad to people most likely to engage with the brand. The intention is … Continue reading “Facebook Expands Messenger Advertising”

Twitter to Expand 140 Character Limit?

Twitter character limit update
Vanessa Koonce October 2nd, 2017

This Twitter character limit update is currently being tested by a small group of users and not yet available to everyone. Twitter’s goal is to roll this out to all languages impacted by the current character count limitations. This would include all languages except Japanese, Korean, and Chinese. So, what does this mean for Twitter … Continue reading “Twitter to Expand 140 Character Limit?”