How to Perform Effective SEO Competitive Analysis

SEO Competitive Analysis
Dustin Freund July 6th, 2017

In today’s ever-increasing advertising landscape, SEO competitive analysis is essential to the success of any website. Competitive analysis can be as in-depth and scientific as needed, and the process truly never ends as new competition pops up and current competition shifts. Let’s explore what we mean by “SEO competitive analysis,” its purpose, its techniques, its … Continue reading “How to Perform Effective SEO Competitive Analysis”

The Basics of Retargeting

Collin Young June 16th, 2016

In the third post of our ongoing paid search blog series, Digital Media Manager Collin Young delves into the concept of retargeting, from the basics of how it works to how The frank Agency paid search team utilizes retargeting to increase profit for our clients. Want to learn more about our paid search – and … Continue reading “The Basics of Retargeting”

4 Bid Modifiers You Should Be Using in Your PPC Campaigns

paid search bid modifiers
Collin Young June 9th, 2016

In the second post of our ongoing paid search series, The frank Agency paid search team shares some insights into bid modifiers and how we use them to increase the effectiveness of our clients’ paid search campaigns. To learn more about other paid search methods we use to generate results for our clients, check out … Continue reading “4 Bid Modifiers You Should Be Using in Your PPC Campaigns”

AdWords Updates from Google’s Performance Summit

responsive ads in the Google Display Network
Andrew Booth May 26th, 2016

On Tuesday, AdWords professionals from around the world tuned in to Google’s Performance Summit to hear about the newest changes that Google will be bringing to the AdWords experience. According to stats provided at the summit, trillions of searches are happening on Google every year, and over half of those searches are occurring on smartphones … Continue reading “AdWords Updates from Google’s Performance Summit”

The Importance of Paid Content Distribution

Paid Content Distribution
Susan Melgren May 5th, 2016

“If you build it, they will come.” Great movie quote – not such a great content strategy. The marketing industry in general is catching on to the importance of content for attracting and retaining customers. Effective content marketing serves the needs and interests of your customers and can be highly effective if done well. Through … Continue reading “The Importance of Paid Content Distribution”