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There’s no question that effective usage of title tags can dramatically affect a website’s SEO performance. But what do we mean by “effective?” Are we …
We all know that Facebook Live is a hot topic in the social space. Whether a brand is highlighting event activities or providing some “how-to” …
Imagine running your hands over the butter-soft leather seats of a luxury car. Consider how a soothing caress from a mother can calm down a …
In today’s ever-increasing advertising landscape, SEO competitive analysis is essential to the success of any website. Competitive analysis can be as in-depth and scientific as …
Writing headlines is hard. If it wasn’t, writers like me wouldn’t have a job. But even we writers struggle to concoct strong headlines, especially for …
Tracking your marketing efforts does not always yield clear-cut results Your attribution model carries the prime responsibility for telling you which channels are the most …
If you ask anyone but a writer, they’ll tell you that The Headline is just about the only thing that matters in copywriting anymore. “No …
Generally, demanding someone’s attention is often frowned upon by society. But, in the case of a direct mail marketing campaign, catching a prospect’s eye is mandatory …
Because most successful marketing campaigns cross channels between direct mail, email, billboards, social media, and mobile ads, it’s all the more important that your customer …
While the Tooth Fairy had a record-breaking year in 2016 (a hefty increase from my attempt at this calculation the year prior), dental equipment manufacturers …
The frank Agency strives to grow our clients’ keyword portfolios as a whole, from keywords that garner thousands of searches per month to the keywords …
Even in a world where mobile devices are prevalent, direct mail marketing is still one of the absolute best ways to connect with new customers …
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