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Since the dawn of creation, there has been constant competition; for resources, for survival, for profit. The same is true in marketing. People are inundated …
Pay-per-click (also known as cost-per-click, or CPC) is one of the most widely used methods of online advertising, and for good reason. The PPC model …
Have you crossed every “t” and dotted every “i” in your direct-mail marketing campaign? If you’ve failed to include something that helps you track responses, …
Website load speed is an important factor in Search Engine Optimization, and it’s now a factor in social media exposure too. In August, Facebook announced …
The effectiveness of a PPC campaign largely depends on its structure and organization. Without this solid foundation, the entire campaign can come crumbling down. Within …
Earlier this year, Instagram announced that immersive, full-screen vertical ads are available in Instagram Stories, giving marketers an exciting new method of reaching their targeted …
In a standard game of darts, the goal may be to accrue the most points or get down to zero. Therefore, you meticulously select a …
There’s no question that effective usage of title tags can dramatically affect a website’s SEO performance. But what do we mean by “effective?” Are we …
We all know that Facebook Live is a hot topic in the social space. Whether a brand is highlighting event activities or providing some “how-to” …
Imagine running your hands over the butter-soft leather seats of a luxury car. Consider how a soothing caress from a mother can calm down a …
In today’s ever-increasing advertising landscape, SEO competitive analysis is essential to the success of any website. Competitive analysis can be as in-depth and scientific as …
Writing headlines is hard. If it wasn’t, writers like me wouldn’t have a job. But even we writers struggle to concoct strong headlines, especially for …
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