Enhancing your website’s mobile user experience is an excellent way to leverage your content over your competition. An excellent user experience is one of the most important things for bringing visitors back to your site. Mobile web needs to be a priority for web designers because it now brings in more traffic than traditional desktop traffic. According to StatCounter mobile traffic accounts for 54% of total internet traffic. The following five tips can help your site enhance its mobile experience:
- Get Rid of Your Mobile Site and Develop a Responsive Site: Responsive web design is a technique that enables website content to adapt to the size of a visitor’s screen instead of the type of device they’re using. This means every device will use the same site and web staff only needs to worry about maintaining one site.
- Adopt a “Mobile-First” Philosophy: “Mobile-first” means building your mobile site as the primary experience and scaling the content up to be displayed on other devices. Approaching website design with the smallest screen first insures that all content will be accessible on all devices; therefore the “mobile site” is a full-fledged experience instead of a pared-down compromise.
- Eliminate Non-Mobile Features: If a website feature doesn’t work on mobile devices it should be replaced. Neither iOS or Android support Flash content, so it should be replaced with HTML5 features. Additionally, the user-interface should be adapted to accommodate both touchscreen and mouse interaction. For example, replace “mouse-over” based features with tap/click interaction. You can still use mouse-over for visual effects on a desktop, but it should never be an essential feature.
- Improve Load Speed with Optimized Images: Inefficiently formatted images can cause a page’s data footprint to triple which means longer load times. The more visitors wait for pages to load the more likely they will leave. Therefore, you can make a huge impact on improving load times by making sure images take up as little space without sacrificing much in the way of quality. It’s best to use the JPG format whenever possible and format images for the maximum possible displayed resolution based on the design.
- Give Video Space: Video content can be a great traffic driver as long as visitors intend to view it. Your site can get faster load times by keeping video off of navigational pages like the homepage. Instead, place the video on dedicated “content” pages.
Does your business need mobile web development services? Contact The frank Agency today for unparalleled website development 913-648-8333.