AMF’s new website not only has a new look-and-feel, but also new functionality to help improve organic rankings, lead generation and conversion rates. Content has been expanded and optimized for stronger SEO. Calls-to-action and lead forms are strategically positioned to drive inquiries. And user stories, blog articles and reviews get users engaged and provide credibility. The result is a better user experience that supports the AMF brand while working hard to attract and convert new customers.
Sophisticated data analytics and predictive modeling drive our targeting and retargeting digital strategies, guiding us to build precise look-alike and custom audiences that mirror AMF’s best and most profitable customers. Our high-flying results? A nearly 20% increase in flights booked and a 24% increase in bottom-line revenue.
With SEM strategies based on in-depth competitive research, current campaign audits, sophisticated optimization methods and ongoing A/B testing, AMF’s paid search campaigns effectively and efficiently connect with targets when they are searching for information and drive qualified leads for the sales team.