YouTube Custom Intent Benefits Direct Response Advertisers

YouTube Marketing Services
Renee Bolling May 3rd, 2018

Google recently announced enhancements to improve direct-response advertising performance on YouTube by bringing search intent to video. These enhancements include an extension of Custom Intent Audiences to YouTube and TrueView for Action ads. Custom Intent Audiences: Ad targeting on YouTube using data from signed-in Google users has been available since January 2017. The impending extension … Continue reading “YouTube Custom Intent Benefits Direct Response Advertisers”

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LinkedIn Launches Video Ads

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Madison Rohr April 18th, 2018

We’ve all been waiting and they’re finally here; video ads on LinkedIn. The social media platform has finally joined the video craze by offering video advertisements for sponsored content. Businesses also have the option to add video to their company pages. LinkedIn believes this addition will generate 5x more conversation for companies as opposed to … Continue reading “LinkedIn Launches Video Ads”

Facebook Data Protection Blunder

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Vanessa Koonce April 5th, 2018

If you’ve turned on the news lately chances are you have probably seen that Facebook is making headlines. Facebook and user data protection has been a hot topic of conversation lately as it pertains to the 2016 presidential election. Don’t worry we won’t be diving into views on politics. However, we will be reviewing what … Continue reading “Facebook Data Protection Blunder”

What are Micro-Interactions and Why They are Important in Web Design

Kansas-City-Advertising-Agency
Britt Desbien February 27th, 2018

Microinteractions are an important concept in web design used to measure and evaluate the smallest level of interaction between the user and the product. More specifically, the term “microinteraction” describes a single moment or interaction in a single use-case or task that a person encounters when using a product. A web designer is primarily concerned … Continue reading “What are Micro-Interactions and Why They are Important in Web Design”

Web Development Trend 2018: Static Site Generator

Web-Development-Company
Britt Desbien February 15th, 2018

Static Site Generators provide an easy way for people looking to create a website to get one online without much of the content management system-based site complications. These site creation tools are a growing web development trend in 2018 because CMS-based sites are overkill for the needs of many website owners. Static Site Generators A … Continue reading “Web Development Trend 2018: Static Site Generator”