UI/UX Development, Assessment and Heat Mapping

Heat-Mapping-Web-Development
Britt Desbien November 14th, 2017

Online, your website is your welcome mat. If customers have a poor experience with your company website, they won’t shop from you, they’ll look for a competitor who offers a better online experience. If you want to help customers have a better experience online, you’ll need to improve your UX, or user experience, and your … Continue reading “UI/UX Development, Assessment and Heat Mapping”

Facebook Expands Messenger Advertising

Facebook-Expands-Messenger-Advertising
Vanessa Koonce October 19th, 2017

If and when you created your organization’s most recent social media marketing campaign using Facebook, you might have noticed a new item on the objectives list. You can now select “Messages” as a campaign objective. This campaign objective is designed to serve up your ad to people most likely to engage with the brand. The intention is … Continue reading “Facebook Expands Messenger Advertising”

A Snapshot of User Behavior When Reading Direct Mail

Direct-Mail-Recipient-Behavior
The frank Agency October 10th, 2017

If you’re among the many companies sending out direct-mail collateral, you may wonder what happens when the target audience receives your mail. Here, we’ll walk you through the typical read and response pattern of a direct-mail recipient. Meet Allison. She’s a 32-year old newly married account executive at a mid-sized insurance firm. She and her … Continue reading “A Snapshot of User Behavior When Reading Direct Mail”

Twitter to Expand 140 Character Limit?

Twitter character limit update
Vanessa Koonce October 2nd, 2017

This Twitter character limit update is currently being tested by a small group of users and not yet available to everyone. Twitter’s goal is to roll this out to all languages impacted by the current character count limitations. This would include all languages except Japanese, Korean, and Chinese. So, what does this mean for Twitter … Continue reading “Twitter to Expand 140 Character Limit?”

3 Simple Steps to Perform Lead-Producing PPC Competitive Analysis

Competitive Analysis in PPC
Bill Caton September 26th, 2017

Since the dawn of creation, there has been constant competition; for resources, for survival, for profit. The same is true in marketing. People are inundated with a variety of advertising throughout each day, making marketing your business a very competitive endeavor. One of the key elements to successful digital marketing is to keep an eye … Continue reading “3 Simple Steps to Perform Lead-Producing PPC Competitive Analysis”