When it comes to trade shows, MATS (Mid-America Truck Show) is the largest annual heavy-duty trucking event in the world. So what better avenue to launch CAT Engines’ new ACERT technology to the trucking industry? Over several years, The frank Agency helped this client with booth design/graphics to draw in the crowds and help the sales team connect with a wide range of customers, prospects and major industry players who attend the event.
High-impact direct mail generated buzz, product awareness and new fleet and leasing company prospects for the CAT Engines sales team.
Print ads in industry trade publications targeted specific vertical markets while building awareness and credibility for the new ACERT engine.
New sales literature was developed to help the sales force introduce and sell-in ACERT to specific targets, including OEMs, fleet owners/operators, and industry verticals such as waste management, school bus, public safety equipment, recreational vehicles and others.