Driving Powerful Solutions for the Trucking Industry
When it comes to truckers, time is money. They need a supplier who’s responsive and knowledgeable while providing a one-stop solution for parts and service. Lucky for them, there’s Inland Truck Parts, specializing in truck parts, remanufacturing and service at its retail locations throughout the Midwest. The company’s success is built around employee owners who have excellent product and technical knowledge and provide great customer service. The frank Agency is proud to support Inland’s success through a partnership that spans from branding to sales support, and everything in between.
Inland Truck Parts had a great brand story to tell, but it lacked a compelling or unique brand identity. The frank Agency’s solution: In a category that’s very industrial, we did a complete overhaul. Resulting in a rebrand that’s authentic and genuine to their market perception – high-quality, professional, knowledgeable and devoted to the customer. Over the past few years the brand has evolved, but we’ve always continued to make truck parts look sexy.
Direct mail is geared to allow personalization and localization by the individual store owners to increase awareness in their local markets, drive traffic, and build customer relationships.
This flagship piece keeps the Inland brand front-and-center throughout the year. It’s so effective that store managers execute local marketing plans around it, synching up with each month’s highlighted product or service.
Print ads in targeted B2B trade publications stand out from the competition in a big way to tell the Inland Truck Parts story of technical knowledge, attention to detail and a customer-first philosophy.
Team frank’s website redesign gave Inland an updated site that not only looks great, but works hard. The clean, modern design is supported by robust SEO built in from the ground up. Resulting in an increase in traffic to the site’s local store pages of nearly 40%.
Text Us cards keep Inland top of mind with truckers and encourage interaction with a nearby store for questions on parts or service issues. Each card is tailored to the individual store with phone numbers and services available at that location.
From posters to handouts, brochures and community outreach pieces, each local store can tap into an integrated mix of communication pieces.