We’ve taken after-sales to a whole new level with the introduction of VANCARE, an innovative branded approach to service and maintenance that builds credibility and customer loyalty for this hugely profitable side of the business. The frank Agency partnered with MBUSA to develop the new VANCARE program from top to bottom. From the new logo, to dealer launch/education materials, customer welcome pieces and a full array of marketing campaign elements, VANCARE presents an integrated message to internal and external audiences alike. And based on the program’s success right out of the gate, the program has been extended with the addition of VANCARE Express and VANCARE Mobile – taking care of customers whenever and wherever they need service.
Dealer Marketing Program
When it comes to dealer marketing, local and personal is the key. Tapping into The frank Agency’s proprietary distributed marketing solution, we provide a turnkey, managed marketing program giving dealers access to over 200 corporate approved and co-op compliant options for direct mail, email, POS materials, sales collateral and promotional items. All managed by Team frank’s dedicated account reps who make each dealer’s local marketing efforts fast, easy and most of all, effective.
From vehicle brochures to sales sheets to parts catalogs, and everything in between, we provide a full array of sales support materials that drive customer awareness and action for new vehicle sales and after-sales.
Direct Mail and Email
Direct mail and email work together to drive traffic into dealerships using both on-demand and triggered marketing based on transactional data. It’s all about right-time, right-message marketing, and it works.
Sprinter Vans Website
The website development experts at Team frank combined three enterprise sites into one unified customer experience for Sprinter Vans. User-engagement features such as Build-Your-Own, Compare Competition, Payment Estimator and Total Cost of Ownership work with the Dealer Locator to draw potential owners in and provide stickiness.