Global Branding and Positioning
It’s not easy making inroads in a global market, especially when your product consists of high-dollar equipment. We created global messaging that would position CAT Paving as not just a quality equipment provider – but as a global provider with a solution to every paving need. With ads tailored to various regional markets, CAT was able to show that their brand is ready to fill the role of a global leader in paving equipment.
Dealer Marketing Programs
The dealers are an indispensable part of the CAT Paving sales process, and our customized dealer marketing program provided ready-made, brand-compliant creative that allowed them to tailor traffic-driving offers and promotional specials to their local markets.
Online presence is critical, and Team frank helped give CAT Paving the digital boost it needed. High-impact display ads and emails were created to drive traffic, improve CAT Paving’s visibility and generate more leads.
When Caterpillar Paving Products needed a corporate brochure that communicated its mission and vision in the area of Sustainable Growth, Team frank answered with engaging creative that drew the reader in with copy and photography that reinforced the Caterpillar brand with dealers, employees and customers alike.
Counter cards, posters and other point-of-sale literature provided tangible messaging to amplify brand awareness and drive local dealership sales.