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SEO

Why SEO and the NCAA Tournament Have More in Common Than You May Think

The NCAA tournament is arguably the most exciting segment in the entire sports calendar because everyone has the ability to fill out a bracket and …

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Breakdown of a Successful Direct Mail Campaign
Direct Marketing

The Ultimate Breakdown of a Successful Direct Mail Campaign

With the rise of digital media, it’s easy to convince yourself that people don’t buy things through the mail anymore. You couldn’t be more wrong. …

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Google AdWords Certification
Uncategorized

Understanding the Essentials of Google AdWords Certification

One of the most important things to know in the paid search field is your way around Google AdWords. The capabilities and amount of data …

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How to Upgrade Your Direct Mail Envelopes to Improve Response Rates
Direct Marketing

How to Upgrade Your Direct Mail Envelopes to Improve Response Rates

As direct mail recipients are bombarded by hundreds of pieces of direct mail each year, yours need to stand out from the crowd. The more …

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How does Blogging help SEO
Blogging

Five Ways Your Blog Can Support Your SEO Strategy

In the early days of the internet, the term “blog” was coined as a website where individuals wrote about their opinions, ideas, hobbies and lives. …

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Direct Marketing

The Five “Do’s” of Personalizing Your Direct-Mail Campaign

Each week most people receive a stack of miscellaneous letters in the mail, which are often quickly sorted into piles unofficially marked “keep” and “trash.” …

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Direct Mail Campaign
Direct Marketing

How to Ensure a Direct-Mail Campaign Remains Cost Effective

For decades, direct mail has been a pillar of both business-to-business and business-to-consumer marketing campaigns—and for good reason. Although it may seem in the digital …

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How to Improve Rankings through On-Page SEO
Copywriting

How to Improve Rankings through On-Page SEO and Effective Keyword Usage

Like any counselor, doctor or football coach, everyone in the SEO game has their own specific philosophy on how to achieve the best results, or …

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Organic Search

Google Algorithm Update on MLK Day 2017?

We are picking up some chatter that there may have been a Google algorithm update on Martin Luther King Day – January 16, 2017. Some webmasters …

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Direct Marketing

How (and Why) Shorter is Better in Direct Mail Marketing  

Are you questioning the effectiveness of your direct mail marketing campaign? In today’s digital world – where the average consumer is exposed to upwards of …

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Top 4 Misconceptions about SEO
SEO

Top 4 Misconceptions about SEO

With 2016 in our review mirror and 2017 upon us, we’d like to revisit three simple letters: “SEO.” Some of you out there like us …

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