Can You Feel This? How to Effectively Use Texture in Direct-Mail Marketing

Can You Feel This - How to Effectively Use Textures in Direct-Mail Marketing
The frank Agency July 18th, 2017

Imagine running your hands over the butter-soft leather seats of a luxury car. Consider how a soothing caress from a mother can calm down a baby. Recall what it feels like to step barefoot on your freshly cut grass. The sensation of touch is the first and most basic of human senses. And it can … Continue reading “Can You Feel This? How to Effectively Use Texture in Direct-Mail Marketing”

Learn How to Write Ad Headlines, Part II – Direct Mail

Direct Mail Headlines
Kim Velten June 21st, 2017

Writing headlines is hard. If it wasn’t, writers like me wouldn’t have a job. But even we writers struggle to concoct strong headlines, especially for the uniquely tough jobs such as direct mail. Because what makes jobs like direct mail headlines uniquely tough is that the headline is pretty much all you have to attract … Continue reading “Learn How to Write Ad Headlines, Part II – Direct Mail”

Look at Me! How to Make Your Direct-Mail Campaign Stand Out from the Crowd

Mailbox with envelopes
The frank Agency May 30th, 2017

Generally, demanding someone’s attention is often frowned upon by society. But, in the case of a direct mail marketing campaign, catching a prospect’s eye is mandatory for success. You not only want to grab your customers’ attention initially. You also want to sustain it so that they take action. For such a tall order, you need … Continue reading “Look at Me! How to Make Your Direct-Mail Campaign Stand Out from the Crowd”

7 Ways to Ensure Your Brand is Included in Your Direct-Mail Marketing Efforts

Envelope with branding on it
The frank Agency May 18th, 2017

Because most successful marketing campaigns cross channels between direct mail, email, billboards, social media, and mobile ads, it’s all the more important that your customer gets a consistent image of your brand. Consistency drives home your brand’s message, helps customers remember you, and even helps develop trust. Be sure to include these seven brand-boosting features … Continue reading “7 Ways to Ensure Your Brand is Included in Your Direct-Mail Marketing Efforts”

How to Ensure Your Direct-Mail Marketing is Reaching Targeted Recipients

By figuring out who you want to send your direct mailings to and making sure that they are received and responded to, you’ll boost your ROI and ultimately your company’s bottom line.
Team Frank April 30th, 2017

Even in a world where mobile devices are prevalent, direct mail marketing is still one of the absolute best ways to connect with new customers and remain in the minds of those you’ve worked with before. However, because there is a cost involved with any marketing program, you want to make sure your direct mail … Continue reading “How to Ensure Your Direct-Mail Marketing is Reaching Targeted Recipients”