If you’re running digital marketing campaigns, chances are that you’ve experienced ad fatigue at some point. Ad fatigue is a common phenomenon that occurs when users become overexposed to the same ads, leading to a decline in engagement and conversion rates. In today’s digital age, where consumers are constantly bombarded with ads across various channels, … Continue reading “Overcoming Ad Fatigue: Strategies for Keeping Your Marketing Campaigns Fresh and Effective”
Kim Velten
June 21st, 2017
Writing headlines is hard. If it wasn’t, writers like me wouldn’t have a job. But even we writers struggle to concoct strong headlines, especially for the uniquely tough jobs such as direct mail. Because what makes jobs like direct mail headlines uniquely tough is that the headline is pretty much all you have to attract … Continue reading “Learn How to Write Ad Headlines, Part II – Direct Mail”
Kim Velten
June 7th, 2017
If you ask anyone but a writer, they’ll tell you that The Headline is just about the only thing that matters in copywriting anymore. “No one reads,” they say, “Words are GROSS.” Forget the fact that the highest-ranking blogs in search are 1000+ of those nasty things. But the nay-sayers are somewhat right when it … Continue reading “Learn How to Write Ad Headlines, Part I – Paid Search and Display”
Dustin Freund
January 20th, 2017
Like any counselor, doctor or football coach, everyone in the SEO game has their own specific philosophy on how to achieve the best results, or in our industry, how to best improve Google rankings. As a copywriter by trade turned SEO digital content strategist, I’ll admit I am biased – I personally first look at … Continue reading “How to Improve Rankings through On-Page SEO and Effective Keyword Usage”
Kim Velten
December 23rd, 2016
Before the advent of digital technology, advertising writing was so much less cluttered. Print, out-of-home and broadcast – that’s it. Yeah, each one was a ton to consider, but you had a handle on them. Then the digital era came around and mucked it all up. Mainly the internet. That indecipherably large thing that just … Continue reading “The Difference Between Traditional and Digital Copywriting”
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