New Year. New Trends.

social media icons on a mobile screen
Mark Purcell January 25th, 2022

2022’s Evolving Social Media Landscape With the new year comes new social media marketing trends, including those which are gaining their momentum from 2021! We’ll explore some of these ideas and you can determine which will fit into your 2022 plans to make for a stronger outcome when the next new year — makes its … Continue reading “New Year. New Trends.”

How the Content Marketing Landscape is Changing

Video agency
Liz Dupont October 29th, 2018

Content marketing has been a buzzword for quite a while now. So long, in fact, that now marketers are starting to get antsy, looking for the next big thing. Which way will the pendulum swing?? What’s trending for 2019? After all, if we’re not on the cutting edge, we’re going to be left behind! But … Continue reading “How the Content Marketing Landscape is Changing”

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Why Vertical Videos are the New Norm in Social Media Marketing

Michael O'Brien September 24th, 2018

When I was in college, I was taught that shooting vertically oriented videos was a big no-no. They said the human eyes are not built to watch videos that way and all TV shows and movies you see are horizontal for a reason. Are they supposed to make vertical TVs now? That was a while … Continue reading “Why Vertical Videos are the New Norm in Social Media Marketing”

YouTube Custom Intent Benefits Direct Response Advertisers

YouTube Marketing Services
Renee Bolling May 3rd, 2018

Google recently announced enhancements to improve direct-response advertising performance on YouTube by bringing search intent to video. These enhancements include an extension of Custom Intent Audiences to YouTube and TrueView for Action ads. Custom Intent Audiences: Ad targeting on YouTube using data from signed-in Google users has been available since January 2017. The impending extension … Continue reading “YouTube Custom Intent Benefits Direct Response Advertisers”

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Video Mail: The New Trend in Direct Marketing

video mail
Team frank September 27th, 2016

It’s widely known that online videos are popular. In an increasingly busy and technology-laden world, user attention spans have become shorter. We want information, and we want it fast – and increasingly users are turning to video to get that information. It is also well-known that direct mail remains a proven marketing strategy, offering a high … Continue reading “Video Mail: The New Trend in Direct Marketing”