How to Prevent Click Fraud on Your PPC Ads

May 14th, 2024

The Silent Drain: Why Click Fraud Prevention is Mission-Critical for Marketers  In the fast-paced world of digital marketing, every click counts. However, a hidden threat lurks within the seemingly innocuous click: click fraud. This deceptive practice involves malicious actors generating fake clicks on your paid search and display ads, draining your advertising budget and skewing … Continue reading “How to Prevent Click Fraud on Your PPC Ads”

Mobile Advertising Strategies that Work for Local Mobile Search

mobile advertising strategies
The frank Agency June 19th, 2023

Mobile advertising is ubiquitous in the age of online search as mobile devices have become indispensable in our daily lives. The rise in mobile-centric marketing has created a competitive landscape that businesses cannot afford to ignore. In a study conducted by Google and Ipsos, the impact of mobile on local search was analyzed, revealing that … Continue reading “Mobile Advertising Strategies that Work for Local Mobile Search”

Branded Search Campaign: The Key to Online-to-Offline Conversions

branded search campaign
The frank Agency June 18th, 2023

Branded search campaigns have become increasingly important in driving online-to-offline conversions. As Google continues to dominate search, it’s no surprise that Google’s paid search platform, Google Ads is a popular model for creating branded search campaigns. Google Ads is a powerful tool for driving traffic and conversions, but it also offers benefits beyond direct response … Continue reading “Branded Search Campaign: The Key to Online-to-Offline Conversions”

The Science of Conversion Rate Optimization: Lessons Learned from Analyzing over 20,000 PPC Campaigns

The frank Agency June 17th, 2023

Online advertising campaigns are an essential component of any business strategy. However, measuring the success of these campaigns based solely on click-through rates or cost per click can be limiting and inefficient. Conversions are the ultimate goal of any online advertising campaign, and measuring conversion rates is a critical metric for assessing the success of … Continue reading “The Science of Conversion Rate Optimization: Lessons Learned from Analyzing over 20,000 PPC Campaigns”

Beyond CPL and CPC: Marketing Campaign Optimization for Revenue and Profitability

The frank Agency June 16th, 2023

Performance metrics are essential in measuring the effectiveness of your marketing campaigns. However, when incorporating new marketing campaign optimization strategies, many marketers focus solely on cost-per-lead (CPL) or cost-per-click (CPC) metrics without considering how these metrics impact their bottom line. Measuring campaign performance based solely on cost per lead (CPL) or cost per click (CPC) … Continue reading “Beyond CPL and CPC: Marketing Campaign Optimization for Revenue and Profitability”