In local SEO, optimizing your Google My Business (GMB) listing is crucial for improving local visibility and attracting potential customers. GMB is a powerful tool to showcase your business in local search results, provide accurate information, and engage with your target audience. However, Google My Business optimization comes with its own set of challenges. Why … Continue reading “Mastering Google My Business (GMB) Optimization for Local Visibility Success”
Online advertising campaigns are an essential component of any business strategy. However, measuring the success of these campaigns based solely on click-through rates or cost per click can be limiting and inefficient. Conversions are the ultimate goal of any online advertising campaign, and measuring conversion rates is a critical metric for assessing the success of … Continue reading “The Science of Conversion Rate Optimization: Lessons Learned from Analyzing over 20,000 PPC Campaigns”
A landing page is critical to any digital marketing campaign as it serves as the first impression for potential customers visiting your website. Landing page best practices help designers create content that is relevant, persuasive, and clear so that visitors can quickly see the value of the offer. A well-designed landing page can make or … Continue reading “Landing Page Best Practices: How to Drive Conversions with Effective Design”
Dustin Freund
August 6th, 2017
There’s no question that effective usage of title tags can dramatically affect a website’s SEO performance. But what do we mean by “effective?” Are we referring to squeezing in every keyword possible into the title tags? Strictly adhering to Google’s character limit in the title tag? Preserving the order in which keywords appear? Or something … Continue reading “3 Simple Tips to Improve Your Title Tags for SEO”
Dustin Freund
May 10th, 2017
The frank Agency strives to grow our clients’ keyword portfolios as a whole, from keywords that garner thousands of searches per month to the keywords that only receive 20 per searches per month. Many times, these lower-trafficked keywords come in the form of a question. But why bother with these keywords that receive such little … Continue reading “Fantastic Question-Based Keywords and Where to Find Them”
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