If you’re running digital marketing campaigns, chances are that you’ve experienced ad fatigue at some point. Ad fatigue is a common phenomenon that occurs when users become overexposed to the same ads, leading to a decline in engagement and conversion rates. In today’s digital age, where consumers are constantly bombarded with ads across various channels, … Continue reading “Overcoming Ad Fatigue: Strategies for Keeping Your Marketing Campaigns Fresh and Effective”
Online advertising campaigns are an essential component of any business strategy. However, measuring the success of these campaigns based solely on click-through rates or cost per click can be limiting and inefficient. Conversions are the ultimate goal of any online advertising campaign, and measuring conversion rates is a critical metric for assessing the success of … Continue reading “The Science of Conversion Rate Optimization: Lessons Learned from Analyzing over 20,000 PPC Campaigns”
A landing page is critical to any digital marketing campaign as it serves as the first impression for potential customers visiting your website. Landing page best practices help designers create content that is relevant, persuasive, and clear so that visitors can quickly see the value of the offer. A well-designed landing page can make or … Continue reading “Landing Page Best Practices: How to Drive Conversions with Effective Design”
Bill Caton
July 12th, 2016
The frank Agency gets its name in part for the attitude in which we approach the work we do. At The frank Agency, we feel that straight, honest, “frank” talk about the necessary steps to achieve success for our clients is the only way to do business. However, success isn’t where we stop. We love … Continue reading “Using Conversion Tracking to Improve ROI”
Collin Young
June 16th, 2016
In the third post of our ongoing paid search blog series, Digital Media Manager Collin Young delves into the concept of retargeting, from the basics of how it works to how The frank Agency paid search team utilizes retargeting to increase profit for our clients. Want to learn more about our paid search – and … Continue reading “The Basics of Retargeting”
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