Paid search advertising has become an increasingly popular way to attract potential customers to your website and drive conversions. Google Ads is one of the most widely used platforms for paid search campaigns, offering access to a vast audience of potential customers. However, without proper planning and execution, your Google Ads campaign may not deliver … Continue reading “10 Best Practices for Creating High-Performing Google Paid Search Campaigns”
Brett Suddreth
March 20th, 2017
A measurable algorithm update has been making waves over the last week and it is having a profound impact on many websites across the web. Dubbed “Fred” by Gary Illes, this algo update seems to be honing in on low-value content and ad-heavy websites. There are some early indications that some affiliate websites across multiple … Continue reading “Google Algo Update: Fred”
Kim Velten
November 30th, 2016
In the SEO world, there’s a growing stalemate. It’s well known to white hats that content is a crucial aspect of any solid SEO program, but what’s being debated is how content should be approached. For many years, it was quantity over quality. Produce as many blogs as possible in a given month; create dynamic … Continue reading “The Difference Between SEO Content and Content Marketing”
Dustin Freund
November 21st, 2016
If it wasn’t already clear that an increasing number of people are using their phones instead of desktops to search for information, restaurants, Christmas presents and Pac-Man suits, perhaps the latest news from Google makes it all but official. On November 4, 2016, it took Google just a 535-word blog post to get the SEO … Continue reading “Google’s ‘Mobile-First’ Indexing Update – How It Could Affect Your Website’s Search Rankings”
Brett Suddreth
September 28th, 2016
The Google algorithm update that we have been expecting for almost 2 years is now live. On Friday, September 23, 2016, Google confirmed the update and shared that it will have a significant impact to a website’s SEO/Organic Search presence. So, what is Penguin? Penguin is an algorithm created by Google back in 2012 to … Continue reading “SEO Update: Penguin 4.0 Rolls Out”
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