WordPress 5.0 Coming Soon What to Expect

Britt Desbien November 27th, 2017

WordPress has been one of the more popular content management systems for 14 years. According to a recent study, WordPress powers 29% of all websites on the internet (w3 Techs, 2017). Historically, WordPress releases updates on a monthly basis that consist of small bug fixes, security updates, and plug-in compatibility improvements. With WordPress 5.0 slated … Continue reading “WordPress 5.0 Coming Soon What to Expect”

UI/UX Development, Assessment and Heat Mapping

Heat Mapping, Web Development for premium user experience
Britt Desbien November 14th, 2017

Online, your website is your welcome mat. If customers have a poor experience with your company website, they won’t shop from you, they’ll look for a competitor who offers a better online experience. If you want to help customers have a better experience online, you’ll need to improve your UX, or user experience, and your … Continue reading “UI/UX Development, Assessment and Heat Mapping”

Facebook Expands Messenger Advertising

Facebook Expands Messenger Advertising
Vanessa Koonce October 19th, 2017

If and when you created your organization’s most recent social media marketing campaign using Facebook, you might have noticed a new item on the objectives list. You can now select “Messages” as a campaign objective. This campaign objective is designed to serve up your ad to people most likely to engage with the brand. The intention is … Continue reading “Facebook Expands Messenger Advertising”

A Snapshot of User Behavior When Reading Direct Mail

Woman goes through her mail.
The frank Agency October 10th, 2017

If you’re among the many companies sending out direct-mail collateral, you may wonder what happens when the target audience receives your mail. Here, we’ll walk you through the typical read and response pattern of a direct-mail recipient. Meet Allison. She’s a 32-year old newly married account executive at a mid-sized insurance firm. She and her … Continue reading “A Snapshot of User Behavior When Reading Direct Mail”

Twitter to Expand 140 Character Limit?

Twitter character limit update
Vanessa Koonce October 2nd, 2017

This Twitter character limit update is currently being tested by a small group of users and not yet available to everyone. Twitter’s goal is to roll this out to all languages impacted by the current character count limitations. This would include all languages except Japanese, Korean, and Chinese. So, what does this mean for Twitter … Continue reading “Twitter to Expand 140 Character Limit?”