Ways to Utilize Direct Response in Your Marketing

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Daniel Beeler October 2nd, 2018

When marketing and advertising come to mind, many people think of brand giants like Apple, McDonald’s, and Coca-Cola. These large businesses use elaborate campaigns that really stick with the viewer. As a small business, seeing campaigns like this may lead you to the belief that you need to create a similar larger-than-life campaign for your … Continue reading “Ways to Utilize Direct Response in Your Marketing”

Why Vertical Videos are the New Norm in Social Media Marketing

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Michael O'Brien September 24th, 2018

When I was in college, I was taught that shooting vertically oriented videos was a big no-no. They said the human eyes are not built to watch videos that way and all TV shows and movies you see are horizontal for a reason. Are they supposed to make vertical TVs now? That was a while … Continue reading “Why Vertical Videos are the New Norm in Social Media Marketing”

Color Lights The Way For What is to Come

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Samantha Moreno Petty September 18th, 2018

Look down at your shirt, what color is it? What emotion does it imbue? What does it say about your mood, or was it an afterthought, a default of what’s clean in the closet? If you chose the latter that’s ok, so did I. But if you consider yourself a fashionista or trendsetter, you may … Continue reading “Color Lights The Way For What is to Come”

Category: Design Read More

Instagram Introduces IGTV

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Madison Rohr July 12th, 2018

Instagram is ready to compete directly with YouTube after announcing it will begin allowing users to upload videos that are up to one hour in length, with the previous time having a one minute limit. The video hub will be accessible from a button inside the Instagram home screen, as well as a standalone app, … Continue reading “Instagram Introduces IGTV”

YouTube Custom Intent Benefits Direct Response Advertisers

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Renee Bolling May 3rd, 2018

Google recently announced enhancements to improve direct-response advertising performance on YouTube by bringing search intent to video. These enhancements include an extension of Custom Intent Audiences to YouTube and TrueView for Action ads. Custom Intent Audiences: Ad targeting on YouTube using data from signed-in Google users has been available since January 2017. The impending extension … Continue reading “YouTube Custom Intent Benefits Direct Response Advertisers”

Category: Video Read More