Best Practices of Conducting Keyword Research for a PPC Campaign

Magnifying glass highlights keywords for PPC
The frank Agency September 20th, 2017

Pay-per-click (also known as cost-per-click, or CPC) is one of the most widely used methods of online advertising, and for good reason. The PPC model is one in which an advertiser pays a publisher only when their ad is clicked. When done well, PPC can be a highly effective method to conserve ad dollars and … Continue reading “Best Practices of Conducting Keyword Research for a PPC Campaign”

Tracking Results: 3 Easy Ways to Know If Your Direct-Mail Campaign is Working

Tracking-Direct-Mail-Results
The frank Agency September 15th, 2017

Have you crossed every “t” and dotted every “i” in your direct-mail marketing campaign? If you’ve failed to include something that helps you track responses, then the answer to that question is a resounding “No!” Even the most targeted, well-crafted, and persuasive direct-mail collateral will fall flat without an effective tracking process. If you’re like … Continue reading “Tracking Results: 3 Easy Ways to Know If Your Direct-Mail Campaign is Working”

Facebook Often Ranks Slow-Loading Pages Lower in News Feeds

Person views Facebook on mobile device
Vanessa Koonce September 12th, 2017

Website load speed is an important factor in Search Engine Optimization, and it’s now a factor in social media exposure too. In August, Facebook announced that their news feed algorithm will estimate how long a page takes to load from its mobile app and will consider that information when ranking people’s feeds. If a site loads … Continue reading “Facebook Often Ranks Slow-Loading Pages Lower in News Feeds”

How to Structure a PPC Account

Symmetrical structure stands tall and reaches into the sky.
Brett McAtee August 31st, 2017

The effectiveness of a PPC campaign largely depends on its structure and organization. Without this solid foundation, the entire campaign can come crumbling down. Within Google AdWords, there is a hierarchy with three main layers associated with online search ads: Account: The top and most basic layer, which contains email, password and billing information. Each … Continue reading “How to Structure a PPC Account”

Getting the Most Out of Your Ads on Instagram

Instagram Ads
Vanessa Koonce August 17th, 2017

Earlier this year, Instagram announced that immersive, full-screen vertical ads are available in Instagram Stories, giving marketers an exciting new method of reaching their targeted demographics. This new ad format is a great way for pages to gain exposure on Instagram even though they may not have their owned Instagram account established. Here’s how it … Continue reading “Getting the Most Out of Your Ads on Instagram”