Connected TV is No Longer a New Frontier

Connected TV
Renee Boling October 26th, 2018

Do you remember the days when everyone gathered around the television to tune into can’t-miss TV? Those days are gone as more and more people choose to watch TV on their own time using devices that are most convenient to them. Advertisers also have the added task of trying to reach cord-cutters (those who quit … Continue reading “Connected TV is No Longer a New Frontier”

How to Pick a PPC Agency

PPC Agency
Eric Jones October 15th, 2018

Picking an agency for your pay-per-click (PPC) marketing needs can be a daunting task. You are putting a lot of trust in a team of what is often complete strangers. Count on them to generate the revenue you need to keep your business running smoothly, help you expand into new areas, launch new products or any … Continue reading “How to Pick a PPC Agency”

What to Ask When Choosing a Web Design Agency

Web design agency
Matt Gasper October 8th, 2018

Having options is a good thing, but having too many options can be overwhelming. With hundreds of web design companies across the country, deciding which digital agency is best for your business could have you stressing, but if you understand your position and what you’re ultimate goals are then it should be a stress-free process. … Continue reading “What to Ask When Choosing a Web Design Agency”

Ways to Utilize Direct Response in Your Marketing

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Daniel Beeler October 2nd, 2018

When marketing and advertising come to mind, many people think of brand giants like Apple, McDonald’s, and Coca-Cola. These large businesses use elaborate campaigns that really stick with the viewer. As a small business, seeing campaigns like this may lead you to the belief that you need to create a similar larger-than-life campaign for your … Continue reading “Ways to Utilize Direct Response in Your Marketing”

Why Vertical Videos are the New Norm in Social Media Marketing

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Michael O'Brien September 24th, 2018

When I was in college, I was taught that shooting vertically oriented videos was a big no-no. They said the human eyes are not built to watch videos that way and all TV shows and movies you see are horizontal for a reason. Are they supposed to make vertical TVs now? That was a while … Continue reading “Why Vertical Videos are the New Norm in Social Media Marketing”