Using Conversion Tracking to Improve ROI

Tracking and Measurability
Bill Caton July 12th, 2016

The frank Agency gets its name in part for the attitude in which we approach the work we do. At The frank Agency, we feel that straight, honest, “frank” talk about the necessary steps to achieve success for our clients is the only way to do business. However, success isn’t where we stop. We love … Continue reading “Using Conversion Tracking to Improve ROI”

The Benefits of Predictive Analytics in Marketing

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J.J. De Simone January 26th, 2016

“Predictive analytics” is a buzz term circling many industries at the moment. While a lot of companies are interested in employing this new trend for their business, there seems to be some confusion on what benefits predictive analytics can actually provide. If you’ve heard the term and wondered what all the fuss is about, you’re … Continue reading “The Benefits of Predictive Analytics in Marketing”

Why Small Data is Just as Good as Big Data

small data
J.J. De Simone August 31st, 2015

We’ve all heard the phrase “big data” in conjunction with every facet of the business world. It’s a sexy phrase that everyone likes to drop into conversation. Big data refers to large datasets that oftentimes are unstructured (i.e. not organized in rows and columns); if harnessed properly, deep customer insights can be gleaned from the … Continue reading “Why Small Data is Just as Good as Big Data”

Understanding Social Media Analytics

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Team frank January 6th, 2015

Imagine you had the ability to know exactly what your customers were saying about your organization at any particular point in time. With this information, you’d be able to change your product lines to accentuate the things people like about your products, do away with the things they dislike, or plan your sales and marketing … Continue reading “Understanding Social Media Analytics”

5 Content Marketing Predictions for 2015

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Team frank December 17th, 2014

Approximately two weeks stand between us and that great glittery ball drop. And since there’s just not enough to do between now and then, we thought we’d take a minute to ignore those last few items on our Christmas list (wool slippers for Great Aunt Josephine – again?) and instead run down our top five … Continue reading “5 Content Marketing Predictions for 2015”