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Direct Marketing

4 Insider Tricks and Tips for DRTV

Data is king when it comes to direct response television. And the great thing about DRTV is that it will show you almost immediately what …

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Conversion Rate Optimization (CRO)

Google Chrome Autocomplete Feature Now Available on Mobile

Good news for websites whose goal completion relies on filling out forms. Google recently announced that web browser Google Chrome now fully supports their “autocomplete” …

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Marketing Psychology

3 Ways to Create Social Proof on Your Website

Word of mouth recommendation will always be the best way to win new customers – as consumers, we are more likely to buy a product …

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Direct Marketing

Susan Reiter Named KCDMA Direct Marketer of the Year!

We are proud to announce that our very own Susan Reiter has been named the Bob Stone Direct Marketer of the Year by the Kansas …

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Mobile

Google Announces Mobile-Friendly Algorithm Update

If you still aren’t convinced that mobile is the future of web, then this announcement from Google should help convince you. On April 21, 2015, …

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Blogging

4 Basics of Content Marketing

You’ve likely heard the phrase content is king, and for good reason, too. When it comes to website marketing, content is the crux upon which …

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Importance of User Intent in Content Strategy
Content

The Importance of User Intent in Content Strategy

Often times search engine optimization is thought of as only pertaining to keywords – and using them in such a way that attempts to game the search …

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