If you still aren’t convinced that mobile is the future of web, then this announcement from Google should help convince you. On April 21, 2015, Google will be releasing an algorithm update that will more heavily favor mobile-friendliness as a ranking signal in its complicated algorithm that determines where sites fall in the search engine results pages (SERPs).
The change is suspected to only affect mobile SERPs at this time. Previously, rankings for mobile searches were determined by desktop rankings, meaning that a non-mobile-friendly site that ranks well in desktop SERPs would also rank well in the mobile SERPs by default. No more will that be the case. Sites that haven’t yet jumped on board with the mobile movement will be pushed down in the SERPs, while those companies that have taken the time to make their site mobile-friendly should see a rise in rankings.
Google has also announced that the algorithm will run in real-time, meaning that even if you don’t get your site switched to mobile before April 21, as soon as the change is made Google will crawl, index and label the page as mobile-friendly, and that you should see benefits immediately. The algorithm will also operate on a page-by-page basis, as opposed to site-wide. So if half your site is mobile-friendly and the other half isn’t, the half that is mobile-friendly will benefit from the algorithm change without the other half of the site dragging it down.
With more people than ever browsing the web on mobile devices, the need for high-quality, mobile-friendly sites is more important than ever. If you haven’t yet taken your site mobile, now is the time to make it a priority. Contact our full-service agency in Kansas City to learn more about responsive design, mobile-friendly strategies and more.