Why Vertical Videos are the New Norm in Social Media Marketing

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Michael O'Brien September 24th, 2018

When I was in college, I was taught that shooting vertically oriented videos was a big no-no. They said the human eyes are not built to watch videos that way and all TV shows and movies you see are horizontal for a reason. Are they supposed to make vertical TVs now? That was a while … Continue reading “Why Vertical Videos are the New Norm in Social Media Marketing”

3 Effective Ways to Integrate Direct Mail with Mobile Marketing

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Team frank December 14th, 2016

With the number of people walking down the street or waiting in lines who are glued to their mobile devices, tech-savvy marketers have long since accepted the mobile route as an effective method for attracting new customers and engaging existing customers. However, changing trends in technology haven’t completely wiped out the benefit of a highly focused … Continue reading “3 Effective Ways to Integrate Direct Mail with Mobile Marketing”

Google’s ‘Mobile-First’ Indexing Update – How It Could Affect Your Website’s Search Rankings

Google Mobile-First Indexing Update
Dustin Freund November 21st, 2016

If it wasn’t already clear that an increasing number of people are using their phones instead of desktops to search for information, restaurants, Christmas presents and Pac-Man suits, perhaps the latest news from Google makes it all but official. On November 4, 2016, it took Google just a 535-word blog post to get the SEO … Continue reading “Google’s ‘Mobile-First’ Indexing Update – How It Could Affect Your Website’s Search Rankings”

4 Web Design Myths – Busted!

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Justin Wieners June 20th, 2016

You may have heard that Abner Doubleday invented the game of baseball in Cooperstown, New York in 1839. If we’re being honest here – that story is a pile of crap. Abner gets the credit today because 1) he has a super cool name, 2) he was a Civil War hero and 3) people have … Continue reading “4 Web Design Myths – Busted!”

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4 Bid Modifiers You Should Be Using in Your PPC Campaigns

paid search bid modifiers
Collin Young June 9th, 2016

In the second post of our ongoing paid search series, The frank Agency paid search team shares some insights into bid modifiers and how we use them to increase the effectiveness of our clients’ paid search campaigns. To learn more about other paid search methods we use to generate results for our clients, check out … Continue reading “4 Bid Modifiers You Should Be Using in Your PPC Campaigns”